Learn how to achieve virtually any business objective with the
help of smart, strategic PR.
LEARN HOW TO…
* Promote your company, people, products and services
* Earn more press coverage
* Earn positive press coverage
* Leverage PR as a tool to achieve virtually any business
* Improve PR planning
* Think more strategically
* Identify new publicity opportunities
* Avoid mistakes
* Build a more effective PR team
* Practice honest, ethical PR
THE 10 MINUTE PR CHECKLIST is written for:
* Business leaders
* Marketing executives
* PR managers
* Students of PR
* Communications consultants
* and anyone with an important story to tell
Even if you already have a strong PR team in place, this
checklist will give you new ideas to improve results.
Because your business is ever-changing, THE 10 MINUTE PR
CHECKLIST will inspire new ideas each time you read it. Discover
new ideas to get out there and celebrate your accomplishments.
Refer to this often as a brainstorming and auditing tool.
Do you ever wonder why your competitors soak up all the
attention from newspapers, magazines, broadcast television and
blogs? What are they doing that you're not doing? Their products,
services and people are no better than your own. The answer:
They're executing a smarter, more proactive, more creative
media relations program. Great press coverage doesn't just happen.
It's earned. This checklist will show you how.
Whether you're the founder of a garage startup or the
CEO of a billion dollar publicly-traded company, this checklist
will help improve your PR results.
WHY DOES PR MATTER? Public relations is a tool for controlling
awareness and perception. Numerous distinct groups of individuals
have the power to nourish or destroy your company. Each group makes
decisions based on information. Media creates awareness and shapes
opinions. If you want to influence what people know or think about
you and your company, and if you want to drive positive, viral
word-of-mouth, you must work with media.
At a basic level, "media" is simply the substrate upon which a
message is carried or conveyed. The tongue of your customer, though
word-of-mouth, is media.
In recent years, the definition of media has broadened, and this
presents you with exciting new opportunities for message delivery.
Today, it's not just about working with reporters at the
major magazines. Media has gone social. In addition to traditional
media, you must also now contend with bloggers, customers,
prospective customers, competitors and partners, most of whom
participate in social media platforms such as Facebook, Twitter and
blogs. These social media participants have the power to spread
This checklist won't teach you how to tweet on Twitter
or write a blog. There are dozens of other resources to help you
there. THE 10 MINUTE PR CHECKLIST focuses on proven media relations
strategies and best-practices that will serve you well for years to
come across all current and future media outlets.
In this short ebook, Mark Coker shares some of his best secrets
learned over twenty years as a successful entrepreneur and as a
strategic communications consultant for dozens of high-profile
companies large and small. He has used these secrets - all ethical
and honest - to secure himself and his clients coverage in hundreds
of stories in print, radio and broadcast media.
Learn how to build great companies with the catalyst of