The Advertising Concept Book

by Pete Barry

Thames And Hudson | July 31, 2012 | Trade Paperback

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How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.

For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360 branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's Gorilla and Old Spice s The Man Your Man Could Smell Like, both conceptually timeless campaigns.

An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.

Format: Trade Paperback

Dimensions: 288 pages, 3.74 × 3.15 × 0.43 in

Published: July 31, 2012

Publisher: Thames And Hudson

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0500290318

ISBN - 13: 9780500290316

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– More About This Product –

The Advertising Concept Book

by Pete Barry

Format: Trade Paperback

Dimensions: 288 pages, 3.74 × 3.15 × 0.43 in

Published: July 31, 2012

Publisher: Thames And Hudson

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0500290318

ISBN - 13: 9780500290316

From the Publisher

How do you write a great ad? Go straight to the basics: work out what you want to say, to whom you are saying it, and how you want to say it.

Offering advice on everything from writing copy and choosing a typeface to how agencies work and the different strategies used for print, television, and online campaigns, the book includes exercises to help judge your work and that of others. Also featured are Barry's concept drawings of over 400 of the greatest ads of all time.

For the revised edition, both the interactive and the integrated chapters have been expanded, covering the latest concepts using digital technology and the progression of integrated 360 branding. New exercises have been created throughout, plus additional illustrations including recent award-winners like Cadbury's Gorilla and Old Spice s The Man Your Man Could Smell Like, both conceptually timeless campaigns.

An essential guide for students in advertising, communications, marketing, and allied fields, this is also an invaluable reference for professionals.

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