The Bloomberg Way: A Guide for Reporters and Editors

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

The Bloomberg Way: A Guide for Reporters and Editors

by Jennifer Sondag, Matthew Winkler

Wiley | March 24, 2014 | Trade Paperback |

Not yet rated | write a review
The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News

The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world''s largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes.

More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include:

  • Style, voice, jargon, and why good writing matters
  • Stocks, bonds, currencies, and covering markets
  • Debt, earnings, M&A, and reporting on companies
  • Government financing, opinion polls, and following the money

The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.

Format: Trade Paperback

Dimensions: 304 Pages, 6.69 × 9.06 × 0.79 in

Published: March 24, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 111884226X

ISBN - 13: 9781118842263

save
37%

In Stock

$35.64

Online Price

$54.00 List Price

or, Used from $32.15

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

The Bloomberg Way: A Guide for Reporters and Editors

The Bloomberg Way: A Guide for Reporters and Editors

by Jennifer Sondag, Matthew Winkler

Format: Trade Paperback

Dimensions: 304 Pages, 6.69 × 9.06 × 0.79 in

Published: March 24, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 111884226X

ISBN - 13: 9781118842263

Table of Contents

Introduction xi Acknowledgments xvii Chapter 1: The Bloomberg Way 1 Guiding Principles 2 Ethical Standards 3 Chapter 2: The Five Fs 5 Chapter 3: The Four-Paragraph Lead 7 Headlines 12 Leads 13 Size and Scope 18 Reinforcing the Lead 19 Quotations 20 Details 22 Nut Paragraphs 24 To Be Sure 26 Chapter 4: Show, Don’t Tell 27 Characterizations 28 Assertions 30 Anecdotes 31 Chapter 5: Writing Well Matters 33 Precision and Brevity 34 Jargon 37 Clichés 38 Word Echoes 38 Tense and Voice 39 Concise Writing 39 Chapter 6: Preparation 41 How to Prepare 41 Source Development 43 Curtain-Raisers 44 Templates 45 Chapter 7: Headlines 47 Improving Headlines 48 Headline Style 49 Grammar and Punctuation 51 Stand-Alone Headlines 52 Story Subheads 53 Avoiding Headline Errors 54 Chapter 8: Covering News 55 Breaking News 56 News Releases 57 Attribution 58 Anonymous Sources 59 Corrections 61 Sending Corrections 63 Rumor and Speculation 64 Media Summaries 65 Story Mechanics 67 Complete Coverage 69 Chapter 9: People 71 Interviewing 72 Obituaries 74 Chapter 10: Enterprise 77 Idea to Story 78 Preparing a Pitch 78 Types of Enterprise 81 Reporting 85 A Model of Reporting 86 Writing the Story 88 Chapter 11: Ethics 91 Working for Bloomberg 92 Covering Bloomberg 93 Fairness 94 Public Responsibilities 95 Endorsements and Paying Our Way 96 Plagiarism 97 Access 97 Transparency 98 Accuracy 100 Contests 100 Conduct 101 Libel 102 Red Flags 103 Avoiding a Libel Claim 104 Chapter 12: How We Work 107 Repor
read more read less

From the Publisher

The ultimate guide to financial reporting, from the Editor-in-Chief of Bloomberg News

The Bloomberg Way: A Guide for Reporters and Editors is the ultimate handbook for business and financial reporting. A compilation of more than two decades worth of wisdom and experience from one of the world''s largest news organizations, the book contains the information and guidance reporters, editors, and students need to be first, fastest, and factual. Bloomberg News Editor-in-Chief Matthew Winkler guides readers through the entire reporting process, relating best practices and warning against common mistakes.

More than ever before, accurate reporting is crucial, as increasing numbers of people and institutions are affected by what happens on Wall Street, and information can move global markets. The Bloomberg Way: A Guide for Reporters and Editors details both the preparation and production aspects that produce great news, and provides an inside look at the methods used by an elite financial reporting institution. The book goes well beyond "Journalism 101" to provide guidance specific to business and financial reporting, empowering reporters and editors to develop their own methods within the guidelines of solid, ethical reporting. Topics include:

  • Style, voice, jargon, and why good writing matters
  • Stocks, bonds, currencies, and covering markets
  • Debt, earnings, M&A, and reporting on companies
  • Government financing, opinion polls, and following the money

The book also provides guidance on taking an idea from pitch to publication, and includes extensive information on public responsibility, libel, transparency, and other ethical issues. Between the 24-hour news cycle and the current economic climate, financial reporters need to break news accurately and informatively. The Thirteenth Edition of The Bloomberg Way: A Guide for Reporters and Editors is the definitive guide to reporting and editing the story of money and finance.

From the Jacket

PRAISE FOR THE BLOOMBERG WAY

ȁC;You don't have to be a business reporter to appreciate The Bloomberg Way. Its lessons about clear, crisp writing, the judicious use of facts rather than qualitative characterizations and a supreme commitment to accuracy make it an invaluable guide for all reporters and writers.ȁD;
-Sarah Bartlett, Dean, City University of New York Graduate School of Journalism

ȁC;The new edition of The Bloomberg Way takes readers deeper into the award-winning mindset of global business and economic news leader Bloomberg. Especially instructive in this complete guide to learning by Matt Winkler are examples of exclusive Bloomberg stories; the emphasis on quality reporting, writing and ethical standards; and the descriptions of innovative new functions on its famous terminals to aid the mining of data.ȁD;
-Andrew Leckey, President, Donald W. Reynolds National Center for Business Journalism, and Business Journalism Chair, Arizona State University Walter Cronkite School

ȁC;Bloomberg Editor-in-Chief Matt Winkler expansively shares the secrets of the fastest growing news organization in the 21st century in The Bloomberg Way, making it a must-have book for any newsroom that covers U.S. or foreign markets, companies, industries or government.ȁD;
-Terri Thompson, Director, Knight-Bagehot Fellowship in Economics and Business Journalism, Columbia Graduate School of Journalism

ȁC;At Bloomberg, Matthew Winkler built a news organization that is the envy of the industry: vibrant, vital and growing. Here, he gives us his secret sauce: the formula that makes Bloomberg a winner. The Bloomberg Way is a journalism school in a box, useful for anyone who wants to communicate with authority, credibility and clarity.ȁD;
-Jeff Jarvis, Director, Center for Entrepreneurial Journalism, City University of New York Graduate School of Journalism

ȁC;The Bloomberg Way is the most important book that I've found on the most important topic in journalism today. Matthew Winkler writes crisply, emphasizes points with powerful anecdotes and teaches us that business reporting is a human story.ȁD;
-Randall D. Smith, Professor and Donald W. Reynolds Endowed Chair of Business Journalism, School of Journalism, University of Missouri

About the Author

MATTHEW WINKLER is the Editor-in-Chief of Bloomberg News. Prior to founding the news organization at Bloomberg LP, he was a reporter for the Wall Street Journal.

JENNIFER SONDAG is the Standards Editor, Americas for Bloomberg News. She joined Bloomberg in 2000.

Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart