The Complete Guide to Accelerating Sales Force Performance

by Andris A. Zoltners, Greggor A. Zoltners, Prabhakant Sinha

Amacom | June 11, 2001 | Trade Paperback

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" Every firm''s sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies.

''The Complete Guide to Accelerating Sales Force Performance'' develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy. It''s loaded with proven ideas for improving such " " success drivers" " as:

culture * sales force structure * hiring * sales manager selection * training * compensation * technology * sales territorydesign * goal setting * performance management.

Packed with valuable insights and real-life examples, this guide is an excellent source of practical ideas for sales and marketing managers in all industries."

Format: Trade Paperback

Dimensions: 496 pages, 10.25 × 7.25 × 0.68 in

Published: June 11, 2001

Publisher: Amacom

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0814420141

ISBN - 13: 9780814420140

Found in: Sales and Selling

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– More About This Product –

The Complete Guide to Accelerating Sales Force Performance

by Andris A. Zoltners, Greggor A. Zoltners, Prabhakant Sinha

Format: Trade Paperback

Dimensions: 496 pages, 10.25 × 7.25 × 0.68 in

Published: June 11, 2001

Publisher: Amacom

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0814420141

ISBN - 13: 9780814420140

From the Publisher

<BR> " Every firm''s sales force combines the distinctive personalities of its members with the complex issues of size, pay structure, incentives, performance evaluation, and effective uses of new technology. And while underrepresented in most marketing texts, the success of the sales force is a major component in the overall success of most companies. <BR><BR>''The Complete Guide to Accelerating Sales Force Performance'' develops an effective, innovative framework for evaluating and improving the performance of any sales force. This book identifies and describes the key factors for creating a fast-track, go-to-market strategy. It''s loaded with proven ideas for improving such " " success drivers" " as: <BR><BR>culture * sales force structure * hiring * sales manager selection * training * compensation * technology * sales territorydesign * goal setting * performance management. <BR><BR>Packed with valuable insights and real-life examples, this guide is an excellent source of practical ideas for sales and marketing managers in all industries." <BR>

About the Author

<BR> " Andris A. Zoltners, Ph.D., (Evanston, IL) is Professor of Marketing at the J. L. Kellogg Graduate School of Management at Northwestern University. <BR> <BR> Prabhakant Sinha, Ph.D., (Evanston, IL) is Managing Director of ZS Associates. <BR> <BR> Greggor A. Zoltners (Durham, NC) is a finance and marketing consultant." <BR>
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