The Decoded Company: Know Your Talent Better Than You Know Your Customers

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The Decoded Company: Know Your Talent Better Than You Know Your Customers

by Aaron Goldstein, Jay Goldman, Leerom Segal

Portfolio | February 25, 2014 | Hardcover

5 out of 5 rating. 3 Reviews
As consumers we intuitively understand the benefits of being decoded
 
Google amazes us by generating answers before we've even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.
 
At most workplaces, it''s still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people.
 
The Decoded Company distills how this process works into three transformative ideas.
 
·         Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.
·         Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower.
·         The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams. 

Format: Hardcover

Dimensions: 336 Pages, 5.91 × 9.06 × 0.79 in

Published: February 25, 2014

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591847141

ISBN - 13: 9781591847144

Found in: Business and Finance

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The Decoded Company: Know Your Talent Better Than You Know Your Customers

The Decoded Company: Know Your Talent Better Than You Know Your Customers

by Aaron Goldstein, Jay Goldman, Leerom Segal

Format: Hardcover

Dimensions: 336 Pages, 5.91 × 9.06 × 0.79 in

Published: February 25, 2014

Publisher: Portfolio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1591847141

ISBN - 13: 9781591847144

From the Publisher

As consumers we intuitively understand the benefits of being decoded
 
Google amazes us by generating answers before we've even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs.
 
At most workplaces, it''s still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people.
 
The Decoded Company distills how this process works into three transformative ideas.
 
·         Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment.
·         Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower.
·         The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams. 

About the Author

LEEROM SEGAL  is the president and CEO of Klick and has been named "Entrepreneur of the Year" by the Business Development Bank of Canada, won the "Young Entrepreneur of the Year" award from Ernst and Young, been recognized as a "Top 40 Under 40" by The Globe & Mail , and been named to Profit Magazine ''s Hall of Fame as the Youngest CEO ever to lead a Profit 100 company. AARON GOLDSTEIN  is a founding partner of Klick, helping to drive the adoption of advanced technologies to increase the effectiveness and sophistication of our solutions. As chief operating officer, he helps orchestrate our multi-disciplinary teams across all of our client portfolios and projects, and draws on his love of complex systems to efficiently deliver marketing, learning, and operational solutions. JAY GOLDMAN  is a managing director at Klick, focused on our innovation mandate and on exploring the opportunities in new channels and markets. He was previously head of marketing for Rypple, a venture-backed startup acquired by Salesforce in 2012 and now known as Work.com. He is the author of the O''Reilly Facebook Cookbook , and he has been published in the Harvard Business Review . RAHAF HARFOUSH  is a digital foresight strategist and the author of Yes We Did: An Insider’s Look at How the Media Built the Obama Brand . Formerly she was the associate director of the Technology Pioneers at the World Economic Forum. She was a contributor to the best-selling Wikinomics: How Mas
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Editorial Reviews

"Next generation management calls for next generation tools. The Decoded Company shows you how to build truly 21st century operating systems that use data to empower talent, creating not just efficiencies but true capability across your entire business."
-- Don Tapscott,  International bestselling author of 15 books, speaker and Adjunct Professor of Management, Rotman School of Management, University of Toronto

"The most critical resources for any organization today are information, ideas, and talent. The Decoded Company is a management toolkit for the future, offering a strong vision and a practical approach of what an organization can be when it is as connected as its customers already are."
-- Professor Klaus Schwab, World Economic Forum, Founder and Executive Chairman
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