The Design of Everyday Things

by Don Norman

Basic Books | September 19, 2002 | Trade Paperback

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First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

Format: Trade Paperback

Dimensions: 288 pages, 8.25 × 5.38 × 0.76 in

Published: September 19, 2002

Publisher: Basic Books

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0465067107

ISBN - 13: 9780465067107

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– More About This Product –

The Design of Everyday Things

by Don Norman

Format: Trade Paperback

Dimensions: 288 pages, 8.25 × 5.38 × 0.76 in

Published: September 19, 2002

Publisher: Basic Books

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0465067107

ISBN - 13: 9780465067107

From the Publisher

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

About the Author

Donald A. Norman is Professor of Computer Science at Northwestern University, a former “Apple Fellow," and a partner in the Nielsen Norman Group Consulting Firm, which consults with corporations on design. He is the author of a number of books on design, including Emotional Design and the best-selling The Design of Everyday Things. He lives in Northbrook, Illinois and Palo Alto, California.
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