The Fantasy Sport Industry: Games within Games

by Andrew C. Billings, Brody J. Ruihley

Taylor and Francis | July 24, 2013 | Kobo Edition (eBook) |

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This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

Format: Kobo Edition (eBook)

Published: July 24, 2013

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136318046

ISBN - 13: 9781136318047

Found in: Sports and Fitness

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The Fantasy Sport Industry: Games within Games

The Fantasy Sport Industry: Games within Games

by Andrew C. Billings, Brody J. Ruihley

Format: Kobo Edition (eBook)

Published: July 24, 2013

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1136318046

ISBN - 13: 9781136318047

From the Publisher

This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond.

The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

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