The Glitter Plan: How We Started Juicy Couture For $200 And Turned It Into A Global Brand

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The Glitter Plan: How We Started Juicy Couture For $200 And Turned It Into A Global Brand

by Booth Moore, Gela Nash-taylor, Pamela Skaist-levy

Gotham Book Mart | June 3, 2014 | Hardcover |

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Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times
 

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
 
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
 
Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
 
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.

Format: Hardcover

Dimensions: 256 Pages, 5.51 × 8.27 × 0.79 in

Published: June 3, 2014

Publisher: Gotham Book Mart

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1592408095

ISBN - 13: 9781592408092

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The Glitter Plan: How We Started Juicy Couture For $200 And Turned It Into A Global Brand

The Glitter Plan: How We Started Juicy Couture For $200 And Turned It Into A Global Brand

by Booth Moore, Gela Nash-taylor, Pamela Skaist-levy

Format: Hardcover

Dimensions: 256 Pages, 5.51 × 8.27 × 0.79 in

Published: June 3, 2014

Publisher: Gotham Book Mart

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1592408095

ISBN - 13: 9781592408092

Read from the Book

The thing that’s great about a small, entrepreneurial work environment is that the people working with you be­come like a family. It was a fun, crazy place. In the office, our favorite toy was the intercom system. We sang over the loudspeaker, we talked over the loudspeaker, we told jokes and did funny voices. Everyone felt the excitement of the brand momen­tum. When you walked into Juicy Couture, you had to pass by our office. The door was never closed, and we listened to our employees. As an entrepreneur, you have to be open to suggestions. It took all of us to take the brand to the next level. Everyone brought something to the party that was part of who we were and what we became. When compa­nies get bigger, everybody just wants to stay in their lane and not make waves We wanted to hear what everyone was feeling about the fit, feel, and overall vibe of the collection because the women who worked with us were the women we wanted to dress. We all tried everything on—that was our culture. And we knew we had a hit when everyone in the office became ob­sessed with a product, from the funkiest girl to the most conservative girl. We weren’t divas or megalomaniacs. Ideas got thrown into the pot, and sometimes they stuck. We wanted the Warhol Factory, or maybe we should call it the Glitter Factory—an amazing, creative place where not only could our company grow, but our employees could thrive, too. We were selling tops and jeans. But Juicy
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From the Publisher

Part memoir, part business manual, and 100% juicy—the inside story of Juicy Couture, one of the most iconic brands of our times
 

While working together at a Los Angeles boutique, Pamela Skaist-Levy and Gela Nash-Taylor became fast and furious friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with $200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for $50 million, but not before they created a whole new genre of casual clothing that came to define California cool.
 
Pamela and Gela built an empire from the ground up, using themselves as models to build their patterns and placing their merchandise by storming into stores and handing out samples. They balanced careful growth with innovative tactics—sending Madonna a tracksuit with her nickname, Madge, embroidered on it—and created a unique, bold, and unconventional business plan that was all their own: the Glitter Plan.
 
Now, Pam and Gela reveal the secrets of Juicy's success: how they learned to find and stick with the right colleagues and trust their instincts when it became time to move on to their next project. They also share their missteps and hilarious lessons learned—like the time robbers stole one thousand pairs of maternity shortalls, which the partners took as the first sign to get out of the maternity clothing business.
 
Told in the bright, cheery voice that defines Juicy style even today, The Glitter Plan shows readers how to transform passion and ideas into business success. Aspiring designers, Juicy fans, and business readers of all stripes will be enthralled by the story of spirit and savvy behind Pam and Gela's multimillion-dollar fashion empire.

About the Author

After graduating from Carnegie Mellon, Gela Nash-Taylor was an actress until she entered fashion. She is married to John Taylor of Duran Duran. They and their two children live in Los Angeles and the UK.
 
Pamela  Skaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. A former costume designer, she is married to writer/producer/director Jefery Levy. They have one son and live in Malibu.
 
The partners launched their new line, Skaist-Taylor, in 2012.
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