The Goal: A Process of Ongoing Improvement - 30th Aniversary Edition

by Jeff Cox
Read by Ensemble Ensemble cast
with Jeff Cox

Highbridge Company | March 18, 2014 | Audio Book (CD) |

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Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business-a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it''s used by thousands of companies and taught in hundreds of business schools. Includes the author''s personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.

Format: Audio Book (CD)

Dimensions: 705 Pages, 5.12 × 5.51 × 0.79 in

Published: March 18, 2014

Publisher: Highbridge Company

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1622313941

ISBN - 13: 9781622313945

Found in: Fiction and Literature

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– More About This Product –

The Goal: A Process of Ongoing Improvement - 30th Aniversary Edition

The Goal: A Process of Ongoing Improvement - 30th Aniversary Edition

by Jeff Cox
Read by Ensemble Ensemble cast
with Jeff Cox

Format: Audio Book (CD)

Dimensions: 705 Pages, 5.12 × 5.51 × 0.79 in

Published: March 18, 2014

Publisher: Highbridge Company

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1622313941

ISBN - 13: 9781622313945

From the Publisher

Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business-a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it''s used by thousands of companies and taught in hundreds of business schools. Includes the author''s personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.

About the Author

Jeff Cox is the author of 17 books on food, wine, and gardening, including From Vines to Wines and Cellaring Wine. He is a contributing editor to The Art of Eating and The Wine News and is a frequent contributor to Decanter. He has been the host of two television series, Your Organic Garden on PBS and Grow It! on HGTV. Cox lives in Kenwood, California.

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Jeff Cox is the author of 17 books on food, wine, and gardening, including From Vines to Wines and Cellaring Wine. He is a contributing editor to The Art of Eating and The Wine News and is a frequent contributor to Decanter. He has been the host of two television series, Your Organic Garden on PBS and Grow It! on HGTV. Cox lives in Kenwood, California.

ELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and philosopher whose unconventional approach to business management has made him one of the most sought-after consultants in the world today. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt continues his crusade to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global market place.

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