The Hidden Art of Interviewing People: How to get them to tell you the truth

by Neil McPhee, Roger Terry

Wiley | May 21, 2007 | Hardcover |

Not yet rated | write a review
There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

Format: Hardcover

Dimensions: 384 Pages, 5.51 × 9.84 × 0.79 in

Published: May 21, 2007

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470060794

ISBN - 13: 9780470060797

save
5%

Ships within 1-3 weeks Hurry, only 0 left! Not yet released

$71.99  ea

Online Price

$71.99 List Price

or, Used from $41.59

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Reviews

– More About This Product –

The Hidden Art of Interviewing People: How to get them to tell you the truth

by Neil McPhee, Roger Terry

Format: Hardcover

Dimensions: 384 Pages, 5.51 × 9.84 × 0.79 in

Published: May 21, 2007

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0470060794

ISBN - 13: 9780470060797

About the Book

There is now a rising tide of interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique  that  can outline the relationship between interviewer and interviewee. NLP looks at the structure of how our brains think and experience the world, and it sets out  to examine and improve the skills people already have.  The book is a straightforward guide to NLP for all market researchers involved in qualitative data collection.

Table of Contents

FOREWORD. ACKNOWLEDGEMENTS. ABOUT THE AUTHORS. INTRODUCTION. 1 TAKING THE BRIEF. What’s in this chapter? The importance of the fi rst steps. Being at your best. The dance of communication. Reading the signposts. True listening. Quality questions. Eliciting values. Setting the scene – NLP frames. Checklist for taking the brief. 2 RESPONDING TO THE BRIEF. What’s in this chapter? What’s the point of writing a proposal? Proposal or action plan? The power of words. Using values to enhance the action plan. Document style and construction. Thinking like the client. Action plan writing guidelines. 3 THE SAMPLE. What’s in this chapter? Recruitment. Characteristics. VAK subquotas. Recruitment approaches. 4 RESEARCH INTERVIEWS. What’s in this chapter? Overview. How we create our reality. How does the process of fi lters and communication work? Reframing. Envirometics. Rapport. Role. The topic guide. Handling individuals. Animating the group. Groups vs depths. Projective and enabling techniques. 5 UNDERSTANDING WHY PEOPLE BEHAVE THE WAY THEY DO. What’s in this chapter? Understanding people. The fi ve sensory fi lters. Eye accessing cues. Primary interest or focus of attention. Global–specifi c: chunk size. Relational sort for decision: sameness–difference (matching–mismatching). Motivating attention fi lters. Options–procedures. Time sort: past, present, future. Decision-making. Usage. 6 THE ANALYSIS. What’s in this
read more read less

From the Publisher

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

From the Jacket

There is growing interest in the use of Neuro Linguistic Programming (NLP) as a Qualitative Market Research technique. NLP was previously used in psychology to understand how people think and react, and as a tool in self-development, interpersonal skills and business, looking at how our brains think and experience the world.

Qualitative Market research experts now see that using NLP can help the researchers understand the human brain and, armed with this power, they can find out the truth from interviewees. The Hidden Art of Interviewing People shows how, by using NLP and related techniques in interviews, the market researcher can see beyond the obvious to the truth.

The book provides:

  • Practical tools for decoding marketing problems and respondents reactions to questions
  • Features a range of techniques from NLP including rapport development, linguistics, reading facial expressions, body language and spatial positioning

"An excellent book that meets the needs of a large number of market research practitioners, and also academics, it is comparatively rare to read a book written by a first class practitioner who is prepared to share the concepts and principles of exactly how the qualitative research craft really works."
-David Smith, author of The Art and Science of Market Research

About the Author

Neil McPhee is a long-time qualitative researcher, who began his career in 1972. Having been told by his boss, in his first week''s employment in research, to go and help out with some interviewing (of retired people, applying for old-age bus concession passes), he discovered his probable incompatibility with structure by omitting to fill out any questionnaires at all. Some 25 years ago, Neil was introduced to new thinking at a presentation on Nonverbal Communication and Body Language. He became sold on the possible applications and the subject in general. Soon after that, Neil discovered NLP. There was little turning back after that. You cannot unlearn something so potent and pretend that none of it existed. Since then, Neil has variously bought, run and sold his own full-service agency and worked as Qualitative Research Director for an American-owned agency. He now offers his services as a Qualitative/Ethnography Practitioner and Consultant, both in the UK and internationally. Neil trained in NLP/Hypnotherapy with Roger Terry. Roger Terry is a scientist with over 25 years’ experience in running and building successful businesses. Ten years ago, he founded Evolution Training with his partner Emily, and he now works with businesses and individuals, guiding them to evolve to their full potential. Previously, his career was within the utility sector, where he was responsible for new business creation and innovative business development. An international NLP Master Trainer
read more read less
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart