Mr Porter, the global online retail destination for men s style,
not only stocks more than 170 of the world s leading menswear
brands, but provides a haven of advice, information, and
male-friendly guidance. The site has proved that fashion can be
successfully sold on the internet while appearing alongside
compelling editorial content.
Now The Mr Porter Paperback defines a whole new generation of
men. Elegant, simple, and classically contemporary, the book
contains interviews and insider tips from "How to Appreciate Jazz"
to "Creating a Bespoke Bloody Mary" or "Getting Out of a Hair Rut"
as well as recommendations, style commentaries, and insider
articles on biker jackets, knitted ties, polo shirts, sweatshirts,
tweed or shawl-collared cardigans, and much more. The clever and
attractive design happily juxtaposes the Duke of Windsor with David
Beckham. As Jeremy Langmead, Mr Porter s Editor-in-Chief, says:
"There are no fashion diktats anymore, no trends you have to
follow; today, it s just about feeling good, looking your best
(because you want to), and enjoying every moment of it."