The New PR Toolkit: Strategies for Successful Media Relations, Adobe Reader

by Breakenridge, Deirdre K.

FT Press | January 1, 2003 | Kobo Edition (eBook) |

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The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

Format: Kobo Edition (eBook)

Published: January 1, 2003

Publisher: FT Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131517317

ISBN - 13: 9780131517318

Found in: Public Relations

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The New PR Toolkit: Strategies for Successful Media Relations, Adobe Reader

The New PR Toolkit: Strategies for Successful Media Relations, Adobe Reader

by Breakenridge, Deirdre K.

Format: Kobo Edition (eBook)

Published: January 1, 2003

Publisher: FT Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131517317

ISBN - 13: 9780131517318

From the Publisher

The New PR Toolkit delivers proven strategies and tactics for using today's most powerful new online communications tools to strengthen any brand and every stakeholder relationship. Drawing on detailed case studies, the authors offer no-holds-barred assessments and practical guidelines for using e-mail, online newsletters, chat, Web newsrooms, online brand monitoring, and other new tools. Contains a complete blueprint for maximizing the strategic value of communications in your organization.

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