The (Peculiar) Economics of NCAA Basketball: The Economics of the NCAA Basketball Tournament in the Era of the Global Audience

by Todd A. McFall

Palgrave Macmillan | October 16, 2014 | Hardcover

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The economics of NCAA Division I men''s basketball are peculiar because it fails to meet two of the three key operating objectives leagues must weigh in order to be successful. It remains financially successful despite abdicating entirely its ability to hire the best college-aged players and doing little to enhance competitive balance across members. Instead, it continually adopts policies that leverage further the intense fan interest of resource-rich teams. Discussed are the implications of policies like the expansion of the tournament, the adoption of the pod system, the Basketball Fund, and the conference-centric structure of the organization. The consequences of the league''s short-sighted governing policies are catching up to it, as television broadcasting technology has caused an increasingly large resource gulf to exist between the resource-rich superstars and their lesser-known, resource-poor rivals, a result that has damaged the overall health of the league.

Format: Hardcover

Dimensions: 180 pages, 8.5 × 5.5 × 0.44 in

Published: October 16, 2014

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137384557

ISBN - 13: 9781137384553

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– More About This Product –

The (Peculiar) Economics of NCAA Basketball: The Economics of the NCAA Basketball Tournament in the Era of the Global Audience

by Todd A. McFall

Format: Hardcover

Dimensions: 180 pages, 8.5 × 5.5 × 0.44 in

Published: October 16, 2014

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137384557

ISBN - 13: 9781137384553

Table of Contents

Table of Contents
Acknowledgements
List of Tables and Figures
Preface
1. Rottenberg, Neale, and the Governance Policies of Sports Leagues
2. The NCAA''s Peculiar Economic System
3. Technology, Legal Decisions, and Superstars Conspire Against the NCAA
4. Tournament Trade-offs. The Selection Committee Creates the Tournament Field
5. Trading Off Uncertainty for Revenue with the Pod System
References
Index

From the Publisher

The economics of NCAA Division I men''s basketball are peculiar because it fails to meet two of the three key operating objectives leagues must weigh in order to be successful. It remains financially successful despite abdicating entirely its ability to hire the best college-aged players and doing little to enhance competitive balance across members. Instead, it continually adopts policies that leverage further the intense fan interest of resource-rich teams. Discussed are the implications of policies like the expansion of the tournament, the adoption of the pod system, the Basketball Fund, and the conference-centric structure of the organization. The consequences of the league''s short-sighted governing policies are catching up to it, as television broadcasting technology has caused an increasingly large resource gulf to exist between the resource-rich superstars and their lesser-known, resource-poor rivals, a result that has damaged the overall health of the league.

About the Author

Todd A. McFall is Visiting Assistant Professor at Wake Forest University, USA, where he has taught for six years. He has also consulted at Alvarez and Marsal, LLC in New York City and Welch Consulting in College Station, Texas. He has published numerous articles in peer reviewed journals on the economics of professional golf and the governance of collegiate athletics. He represents Wake Forest often on local television and radio, where he has been interviewed numerous times on the business side of sports.

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