Attention is the new commodity. Visual Storytelling is the new
- Human brain processes visuals 60,000x faster than text.
- Web posts with visuals drive up to 180% more engagement than
- Viewers spend 100% more time on web pages with videos.
Filled with full-color images and thought-provoking examples
from leading companies, The Power of Visual Storytelling
explains how to grow your business and strengthen your brand by
leveraging photos, videos, infographics, presentations, and other
rich media. The book delivers a powerful road map for getting
started, while inspiring new levels of creativity within
organizations of all types and sizes.
"This book is not only a complete overview of [visual
storytelling] but, most importantly, the key to doing it right, a
total Right Hook!"
-Gary Vaynerchuk, New York Times bestselling
author of Crush It! and Jab, Jab, Jab, Right
"A valuable guide to understanding how to develop powerful
marketing programs using the art of visual storytelling."
-Guy Kawasaki, author of APE: Author, Publisher,
Entrepreneur and former chief evangelist of Apple
"The Power of Visual Storytelling is the new marketing
-Nancy Bhagat, Vice President, Global Marketing Strategy
and Campaigns, Intel
"If a picture is worth a thousand words, The Power of Visual
Storytelling is worth a million."
-Scott Monty, Global Digital & Multimedia
Communications for Ford Motor Company