The national bestseller, now in paperback!
The urge to question is natural for small children-just ask any
parent. But few of us are aware that it is also one of the most
vital tools for success. In The Power of Why, Amanda Lang shows how
curiosity and the ability to ask the right questions fuels
innovation and can drive change not just in business but also in
our personal lives.
Weaving together the latest research with in-depth profiles of
innovators from around the world, Lang explores how to harness and
develop the power of curiosity. She reveals how a major retailer
set out to discover what really makes men happy-and was stunned by
the results. She finds out why, at one particular hospital, nurses
think it''s better if they don''t wash their hands. She learns why
the most common methods of brainstorming don''t actually work and
discovers a new soccer ball that could change the world.
A book that challenges conventional wisdom and offers practical,
inspiring advice, The Power of Why shows how it''s
possible to reignite your innate curiosity and overcome
long-standing barriers-leaving you more creative, productive and
fulfilled in your job and happier in your relationships.