The Pr Buzz Factor: How Using Public Relations Can Boost Your Business

by Russell Lawson

Kogan Page | February 28, 2006 | Trade Paperback

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A "hands-on" workbook, deliberately written in a practical, interactive way to help small businesses achieve tangible, bottom-line benefits.

Format: Trade Paperback

Dimensions: 184 pages, 3.62 × 2.5 × 0.19 in

Published: February 28, 2006

Publisher: Kogan Page

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0749444681

ISBN - 13: 9780749444686

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– More About This Product –

The Pr Buzz Factor: How Using Public Relations Can Boost Your Business

by Russell Lawson

Format: Trade Paperback

Dimensions: 184 pages, 3.62 × 2.5 × 0.19 in

Published: February 28, 2006

Publisher: Kogan Page

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0749444681

ISBN - 13: 9780749444686

Table of Contents

Introduction: What makes you tick?

 

Chapter 1: The audit

Introduction; The audit; Gathering information; Strategy versus tactics

 

Chapter 2: Why you need PR

Introduction; Your message; Stakeholder expectations; Agenda setting; Campaigns; Conclusion

 

Chapter 3: Environmental analysis

Introduction; The SWOT analysis; Conclusion

 

Chapter 4: Looking after your stakeholders

Introduction; Stakeholder mapping; Messages; An internet community; Where to now?

 

Chapter 5: Tactics

Introduction; The next step; Over to you…

 

Chapter 6: The end has no end

Introduction; Monitoring and evaluation; Keep it going

 

Appendix: Help available for small businesses

From the Publisher

A "hands-on" workbook, deliberately written in a practical, interactive way to help small businesses achieve tangible, bottom-line benefits.

About the Author

Russell Lawson is Head of Public Affairs for the Federation of Small Businesses in Wales.  Part of his role is to lobby decision makers on behalf of the small business community. Also a journalist, he is a regular conference speaker and media commentator on small business issues.

Editorial Reviews

"A thoroughly ''user-friendly'' reference for achieving the greatest results possible in public relations and company representation.... Very highly recommended reading." -- Midwest Book Review
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