The Practice Of Public Relations

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The Practice Of Public Relations

by Fraser P. Seitel

Pearson Education | May 16, 2013 | Trade Paperback |

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Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.

Format: Trade Paperback

Dimensions: 456 Pages, 7.87 × 9.45 × 0.39 in

Published: May 16, 2013

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0133083578

ISBN - 13: 9780133083576

Found in: Public Relations

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– More About This Product –

The Practice Of Public Relations

The Practice Of Public Relations

by Fraser P. Seitel

Format: Trade Paperback

Dimensions: 456 Pages, 7.87 × 9.45 × 0.39 in

Published: May 16, 2013

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0133083578

ISBN - 13: 9780133083576

Table of Contents

Part I Evolution
Chapter 1 Defining Public Relations 1
Chapter 2 The History and Growth of Public Relations 24

Part II Preparation/Process

Chapter 3 Communication 48
Chapter 4 Public Opinion 65
Chapter 5 Management 83
Chapter 6 Ethics 105
Chapter 7 The Law 126
Chapter 8 Research 146

Part III    The Publics

Chapter 9 Media 167
Chapter 10 Social Media 199
Chapter 11 Employee Relations 227
Chapter 12 Government Relations 249
Chapter 13 Community Relations 273
Chapter 14 International Consumer Relations 294

Part IV Execution

Chapter 15 Public Relations Writing 311
Chapter 16 Integrated Marketing Communications 330
Chapter 17 Crisis Management 348
Chapter 18 Launching a career 365

From the Publisher

Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook.

The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations -including heavy emphasis on social media and ethics.

About the Author

Fraser P. Seitel is a veteran of four decades in the practice of public relations. (Although he is still extraordinarily young!) In 2000, PR Week magazine named Mr. Seitel one of the 100 Most Distinguished Public Relations Professionals of the 20th Century. In 1992, after serving for a decade as senior vice president and director of public affairs for The Chase Manhattan Bank, Mr. Seitel formed Emerald Partners, a management and communications consultancy, and also became senior counselor at the world’s largest public affairs firm, Burson-Marsteller. Mr. Seitel is a regular guest on television and radio. In addition to his appearances on a variety of programs on the Fox News Network, he has appeared on ABC’s Good Morning America , CNBC’s Power Lunch , CNN’s Larry King Live , as well as on MSNBC, Fox Business Network, the Fox Radio Network and National Public Radio. Mr. Seitel has counseled hundreds of corporations, nonprofits, associations, and individuals in the area for which he had responsibility at Chase—media relations, speech writing, consumer relations, employee communications, financial communications, philanthropic activities, and strategic management consulting. Mr. Seitel is an Internet columnist at odwyerpr.com and a frequent lecturer and seminar leader on communications topics. Over the course of his career, Mr. Seitel has taught thousands of public relations professionals and students. After studying and examining many texts in publ
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