The Privacy Payoff: How Successful Business Build Customer Trust

by Ann Cavoukian, Tyler Hamilton

McGraw-Hill Education | August 29, 2002 | Hardcover

4.5 out of 5 rating. 2 Reviews
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Move Beyond Security to Trust! Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting privacy-sensitive practices. Ann Cavoukian,Ph.D., Ontario''s Privacy Commissioner, and Tyler Hamilton, technology reporter for the Toronto Star, go beyond quick fixes and offer a complete range of solutions and insights. The discuss such topics as: -global regulations and trends -drafting and implementing a privacy policy -using privacy -enhancing technologies -gauging the impact on marketing -privacy in the workplace -qualities needed in a Chief Privacy Officer(CPO) And they include with a series of concrete steps that businesses can take to benefit from protecting privacy. Privacy is the new business imperative. Build a culture of privacy within your organization and foster customer trust and loyalty - and get the privacy payoff.

Format: Hardcover

Dimensions: 9.1 × 6.3 × 1.3 in

Published: August 29, 2002

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0070905606

ISBN - 13: 9780070905603

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– More About This Product –

The Privacy Payoff: How Successful Business Build Customer Trust

by Ann Cavoukian, Tyler Hamilton

Format: Hardcover

Dimensions: 9.1 × 6.3 × 1.3 in

Published: August 29, 2002

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0070905606

ISBN - 13: 9780070905603

Table of Contents

Forward by Don Tapscott

1. At the Crossroads

2. In E-Commerce We (Must) Trust

3. Privacy Roots, Privacy Routes

4. The Global Regulatory Environment

5. Privacy: The Next Business Imperative

6. CPO: The Officer of the Future

7. We Didn't Mean It: Leaks, Glitches & Security Breaches

8. Why Consumers are Worried

9. The Impact on Marketing

10. Workplace Privacy: The Boss Is Watching

11. Privacy Through Technology

12. Where to Begin: An Action Plan for Business

13. Conclusion: Looking Forward

From the Publisher

Move Beyond Security to Trust! Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting privacy-sensitive practices. Ann Cavoukian,Ph.D., Ontario''s Privacy Commissioner, and Tyler Hamilton, technology reporter for the Toronto Star, go beyond quick fixes and offer a complete range of solutions and insights. The discuss such topics as: -global regulations and trends -drafting and implementing a privacy policy -using privacy -enhancing technologies -gauging the impact on marketing -privacy in the workplace -qualities needed in a Chief Privacy Officer(CPO) And they include with a series of concrete steps that businesses can take to benefit from protecting privacy. Privacy is the new business imperative. Build a culture of privacy within your organization and foster customer trust and loyalty - and get the privacy payoff.

From the Jacket

Move Beyond Security to Trust!

Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting privacy-sensitive practices. Ann Cavoukian,Ph.D., Ontario''s Privacy Commissioner, and Tyler Hamilton, technology reporter for the Toronto Star, go beyond quick fixes and offer a complete range of solutions and insights. The discuss such topics as:
-global regulations and trends
-drafting and implementing a privacy policy
-using privacy -enhancing technologies
-gauging the impact on marketing
-privacy in the workplace
-qualities needed in a Chief Privacy Officer(CPO)
And they include with a series of concrete steps that businesses can take to benefit from protecting privacy. Privacy is the new business imperative. Build a culture of privacy within your organization and foster customer trust and loyalty - and get the privacy payoff.

About the Author

Ann Cavoukian, Ph.D., is the Information & Privacy Commissioner of Ontario, Canada, and is internationally recognized as a leading authority on privacy and data protection. Her expertise is frequently sought out, leading to numerous invitations to speak around the world. She has written extensively - publishing papers and chapters in various text. In 1997 she wrote Who Knows: Safeguarding Your Privacy in a Networked World, with Don Tapscott. Dr. cavoukian is best known for her pioneering work on privacy-enhancing technologies. In 2001, she shifted her focus to the business world, spearheading the development of a privacy diagnostic tool (PDT), to advance privacy practices in business. The PDT has received wide acclaim in North America and abroad.

Editorial Reviews

George Soros, chairman of Soros Fund Management In the development and support of “open societies,” an individual’s right to privacy is almost as important as their right to speak freely. New technologies enhance both rights but they may also hobble them if they are inappropriately deployed. The Privacy Payoff lays out the case for online privacy, and how it can be both abused and protected in a clear, comprehensive and compelling manner. Dr. Alan Westin, co-founder of Privacy & American Business Combine a first-class intellectual with an unusually wise Privacy Commissioner and you have Ann Cavoukian. Add a talented journalist-communicator, Tyler Hamilton, and have them collaborate on a clear-headed guide for business information policies in the Internet age and you have Privacy Payoff, aptly sub-titled: “How Successful Businesses Build Customer Trust.” In my judgement, this is the single best book available to U.S. and Canadian corporate leaders on how to understand consumer privacy issues, how to develop effective privacy policies and then how to implement these as a business asset. Privacy Payoff is insightful, practical, moderate and thoroughly trustworthy. For a business handling consumer personal information to power its delivery of products and services, not to have and use Privacy Payoff almost rises to the level of negligence. Alvin and Heidi Toffler, Toffler Associates The immediate future will feature an arms race between the technologies of surveillance and th
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