The Public Relations Writer's Handbook: The Digital Age

by Carol Ames, Don Spetner, Merry Aronson

Wiley | August 14, 2014 | Kobo Edition (eBook) |

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The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.

Format: Kobo Edition (eBook)

Published: August 14, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118041070

ISBN - 13: 9781118041079

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The Public Relations Writer's Handbook: The Digital Age

The Public Relations Writer's Handbook: The Digital Age

by Carol Ames, Don Spetner, Merry Aronson

Format: Kobo Edition (eBook)

Published: August 14, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118041070

ISBN - 13: 9781118041079

From the Publisher

The second edition of the Public Relations Writer's Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
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