Advertising is a business rooted in art, an art rooted in business,
and it reached its peak in a specific place at a specific time: New
York City at the end of the 1950s and into the '60s.
Like AMC's award-winning drama "Mad Men," this book looks at the
industry that shaped a culture. The" Real Mad Men" is a visual
history of key major ad campaigns during the 1950s and 1960s and
the people responsible for them. Beginning with the iconic VW
campaign that kicked off the "Creative Revolution" it covers
campaigns such as Avis, Alka Seltzer, Benson & Hedges 100s,
Volvo, Chivas Regal, and Braniff Airways.
"Real Mad Men" reveals the true players of Madison Avenue in the
era of the "Mad Men" and provides a behind-the-scenes look at key
agencies, including 150 full-color illustrations of the main ad
campaigns as well as numerous inset campaigns