The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

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The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

by Andrew Cracknell

Running Press | February 28, 2012 | Hardcover

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Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.

AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.

Format: Hardcover

Dimensions: 224 pages, 9.5 × 6.75 × 0.68 in

Published: February 28, 2012

Publisher: Running Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0762440902

ISBN - 13: 9780762440900

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– More About This Product –

The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

by Andrew Cracknell

Format: Hardcover

Dimensions: 224 pages, 9.5 × 6.75 × 0.68 in

Published: February 28, 2012

Publisher: Running Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0762440902

ISBN - 13: 9780762440900

About the Book

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and into the '60s.

Like AMC's award-winning drama "Mad Men," this book looks at the industry that shaped a culture. The" Real Mad Men" is a visual history of key major ad campaigns during the 1950s and 1960s and the people responsible for them. Beginning with the iconic VW campaign that kicked off the "Creative Revolution" it covers campaigns such as Avis, Alka Seltzer, Benson & Hedges 100s, Volvo, Chivas Regal, and Braniff Airways.

"Real Mad Men" reveals the true players of Madison Avenue in the era of the "Mad Men" and provides a behind-the-scenes look at key agencies, including 150 full-color illustrations of the main ad campaigns as well as numerous inset campaigns

From the Publisher

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the '60s.

AMC's award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.

About the Author

Andrew Cracknell served as Executive Creative Director for many major international agencies, on both sides of the Atlantic, for every business category and in every available medium. For this book, he undertook extensive in-depth research and recorded many hours of interviews with the advertising women and men of the era, from secretaries to directors. He also writes regularly for The Financial Times and Campaign magazine. He can usually be found in London, New York, or sailing his boat in the Aegean.

Sir John Hegarty was an award-winning art director at Benton and Bowles, London, and later started Bartle Bogle Hegarty, Campaign's Agency of the Year in 1986, 1993, 2003, 2004, and 2005. In 2005, the International Clio Awards awarded John with the Lifetime Achievement Award. He lives in London.

Fred Danzig was the executive editor for Ad Age from 1968 to 1995. He is the coauthor of How to be Heard: Making the Media Work for You with Tim Klein and was adjunct instructor at the New School in NYC.

Editorial Reviews

Publishers Weekly “Cracknell''s account of the heyday of advertising—currently being explored on AMC''s hit show Mad Men--is a terrific supplement to the show, as well as a primer on the evolution of the industry…Advertising geeks will gobble this up, but even those completely unaware of Don Draper and Sterling Cooper will appreciate this lively and spirited account.” David Abbott “Andrew Cracknell tells it like it was—the inside story of the men and women who kept Don Draper awake at night. Witty and invigorating.” Ken Roman, former chairman of Ogilvy & Mather Worldwide and author of The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising “Andrew Cracknell has accurately captured what many people called the Golden Age of Advertising—with its postwar milieau, strong personalities and creative philosophies—and pinned it to the wall like an exotic butterfly in a collection. Like the period, the book is fun.” Jerry Della Femina “Andrew Cracknell has really nailed the “Mad Men” years. He tells the inside story of the advertising business as only someone who’s been right in the middle of the ad business can. I enjoyed reading it, and I’m really looking forward to the day they make a movie out of it because there’s a great movie here. I can only hope that George Clooney is around to play my part.” George Lois “I lived through half of what Andr
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