Equating the potential spread of mass behaviour with the
efficient, if deadly, spread of viruses and epidemics,
Malcolm Gladwell shares his take on the ripple
effect in this highly readable pop-sociology book, culled mainly
from his series of articles published in the New Yorker.
Separating people into three basics types, The Tipping
Point uses provocative examples to make its case:
there are the sociable Connectors, the knowledge-happy Mavens and
the persuasive Salesmen. Observing the behaviour of these types,
it`s possible to trace the formation of mass social patterns, such
as teenage suicide rates, the efficiency of small work units and
even the resurgence of an outdated brand-name garment. Full of
challenging snippets, like his take on drug experimentation and
prisons, the author`s argument underscores the value of the
information highway and the increased dominance and efficacy of the
Have you ever wondered why children's television shoes like Sesame Street and Blue's Clues are so popular and educational? Want to know the scientific principles behind Six Degrees of Separation and "word-of-mouth" phenomena? This book looks at the sources of nation-wide trends and shifts in society's collective psyche, analyzes them and shows how you can affect change in your own life and work environment. Packed with intriguing ideas, it is a stimulating and rewarding read.