The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Little, Brown And Company | November 1, 2006 | Kobo Edition (eBook)

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The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Format: Kobo Edition (eBook)

Published: November 1, 2006

Publisher: Little, Brown And Company

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0759574731

ISBN - 13: 9780759574731

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– More About This Product –

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

Format: Kobo Edition (eBook)

Published: November 1, 2006

Publisher: Little, Brown And Company

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0759574731

ISBN - 13: 9780759574731

From the Publisher

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

About the Author

In 2005, Time named Malcolm Gladwell one of its 100 most influential people. He is the author of three books, each of which reached number one on the New York Times Best Seller list. They are: The Tipping Point, Blink, and Outliers. He is a is a British-born Canadian journalist and author. Gladwell was a reporter for the Washington Post from 1987 to 1996, working first as a science writer and then as New York City bureau chief. Since 1996, he has been a staff writer for The New Yorker. He graduated with a degree in history from the University of Toronto's Trinity College in 1984.
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