In 2006, U.S. News and World Report listed coaching as
one of the 10 top growing professions.
The first edition of Therapist as Life Coach
, published in
2002, anticipated this trend, and since its publication it has
become a standard for therapists who wish to transition or expand
their practices into life coaching. Pat Williams and Deborah C.
Davis have finally revised their classic practice-building book for
today's therapists and future coaches. Every chapter in this second
edition has been updated and rewritten, reflecting the growth of
the coaching field and its increasing appeal to not only
therapists, but all helping professionals.
The book begins by exploring the history of the coaching
movement and shows how society is hungry for life coaches. The
second part of the book explains in detail the differences and
similarities between coaching and therapy, discusses the coaching
relationship, and considers some of the skills therapists will need
to learn and unlearn in order to reclaim their joyfulness about
their work. Professional transition tools such as developing and
marketing your practice and honing your coaching skills are
discussed at length in Part Three. The final section moves beyond
basic life coaching to introduce coaching specialties such as
corporate coaching, offers self-care strategies for life coaches,
and peeks into the future of life coaching. There is new material
throughout, including an overview of recent coaching developments,
updated liability concerns, new business opportunities, and a new
section on the research about coaching.
Coaching gives practitioners the opportunity to break free of
managed care and excessive reliance on the insurance industry and
to work with a wide range of clients-specifically, those who are
not suffering from mental illness but, rather, seeking to maximize
their life potential. This book will help you enter this lucrative
and personally enriching world with the skills and knowledge you
need to build a successful coaching practice.