THINK Public Relations

by Bryan H. Reber, Dennis L. Wilcox, Glen T. Cameron

Pearson Education | July 29, 2012 | Trade Paperback

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THINK Currency.  THINK Relevancy.  THINK Public Relations.

 

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.

 

A better teaching and learning experience

This program will provide a better teaching and learning experience-for you and your students.  Here's how:

  • Personalize Learning-MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
  • Improve Critical Thinking-Questions and cases throughout the text encourage students to think critically about public relations topics.
  • Engage Students-An appealing visual design and real-world applications engage students in the material.
  • Apply Ethics- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
  • Support Instructors-Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.

Note: MyMySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit:

www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205916783 / ValuePack ISBN-13: 9780205916788

 

Format: Trade Paperback

Dimensions: 416 Pages, 8.27 × 10.63 × 0.79 in

Published: July 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205857256

ISBN - 13: 9780205857258

Found in: Public Relations

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– More About This Product –

THINK Public Relations

THINK Public Relations

by Bryan H. Reber, Dennis L. Wilcox, Glen T. Cameron

Format: Trade Paperback

Dimensions: 416 Pages, 8.27 × 10.63 × 0.79 in

Published: July 29, 2012

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0205857256

ISBN - 13: 9780205857258

Table of Contents

In this Section: 1) Brief Table of Contents 2) Full Table of Contents   1) Brief Table of Contents   Chapter 1: What is Public Relations?    Chapter 2: Careers in Public Relations Chapter 3: The Growth of a Profession   Chapter 4: Today's Practice: Departments and Firms   Chapter 5: Research and Campaign Planning Chapter 6: Communication and Measurement   Chapter 7: Public Opinion and Persuasion  Chapter 8: Managing Competition and Conflict    Chapter 9: Ethics and the Law      Chapter 10: Reaching Diverse Audiences Chapter 11: The Mass Media Chapter 12: The Internet and Social Media   Chapter 13: Events and Promotions Chapter 14: Global Public Relations Chapter 15: Corporate Public Relations   Chapter 16: Entertainment, Sports, and Tourism Chapter 17: Government and Politics Chapter 18: Nonprofit, Health, and Education     2) Full Table of Contents   Chapter 1: What is Public Relations?    Challenge of Public Relations   Global Scope   A Variety of Definitions   PR Casebook: PR, Advertising, and Marketing Combine Forces to Change the Reputation of “Junk” Food   Public Relations as a Process The Components of Public Relations   Social Media in Action: Beware of Bamboozling Blogger How Public Relations Differs from Journalism  How Public Relations Differs from Advertisi
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From the Publisher

THINK Currency.  THINK Relevancy.  THINK Public Relations.

 

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format.  Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.

 

A better teaching and learning experience

This program will provide a better teaching and learning experience-for you and your students.  Here's how:

  • Personalize Learning-MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals.
  • Improve Critical Thinking-Questions and cases throughout the text encourage students to think critically about public relations topics.
  • Engage Students-An appealing visual design and real-world applications engage students in the material.
  • Apply Ethics- Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.
  • Support Instructors-Activities and assessment in MySearchLab offer instructors supplemental materials to help their students succeed.

Note: MyMySearchLab with eText does not come automatically packaged with this text. To purchase MySearchLab, please visit:

www.mysearchlab.com or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack ISBN-10: 0205916783 / ValuePack ISBN-13: 9780205916788

 

About the Author

Dennis L. Wilcox, Ph.D., is professor emeritus of public relations and past director of the School of Journalism and Mass Communications at San Jose State University, California. He is a Fellow and accredited (APR) member of the Public Relations Society of America (PRSA), former chair of the PRSA Educator’s Academy, and past chair of the public ­relations division of Association for Education in Journalism and Mass Communication (AEJMC). Dr. Wilcox has written six books, including being the lead author of Public Relations Strategies and Tactics and Public Relations Writing and Media Techniques . His honors include PRSA’s “Outstanding Educator,” the Xifra-Award from the University of Girona (Spain), and an honorary doctorate from the University of Bucharest. He is active in the International Public Relations Association (IPRA) and a member of the Arthur W. Page Society, a group of senior communication executives. Dr. Wilcox regularly consults and gives lectures and workshops to students and professionals in a variety of nations.    Glen T. Cameron, Ph.D., is Gregory Chair in Journalism ­Research and founder of the Health Communication ­Research Center at the University of Missouri. Dr. Cameron has authored more than 300 articles, chapters, award-­winning conference ­papers, and books on public relations topics. A popular lecturer internationally, Dr. Cameron has received the Baskett-Mosse and Pathfinder awards for ­care
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