"It is very rare to read an entire business book from cover to
cover like you would a novel, and find within it a story that is so
interesting and captivating that it immediately puts perspective on
how you channel your own creativity and tell your own story.
is that book. At a time when every business person
and company is forced to hustle and fight to be heard in a
is the story of a man who clawed his way out of a
garage and created a multi-million dollar company in the process.
It is a success story, to be sure, but it's one that shares the
bruises, scars, and painful mistakes that every entrepreneur and
business owner will experience (or some variation of) on the way to
becoming his or her own authentic 'brand.'"