Stop marketing. Start UnMarketing.
No one likes cold calls at dinnertime, junk mail overflowing
your mailbox, and advertisements that interrupt your favorite
shows. If this is "marketing," then the world would probably prefer
whatever is the opposite of that.
If you''re ready to stop marketing and start engaging, then
welcome to UnMarketing. The landscape of business-customer
relationships is changing, and UnMarketing gives you
innovative ways out of the old "Push and Pray" rut. Instead, draw
the right customers to you through listening and engagement,
enabling you to build trust and position yourself as their logical
choice when they need you.
This updated and revised edition includes new information on
building relationships through Twitter, Facebook, LinkedIn, and
Google+. UnMarketing supplies you with a winning approach
to stop ineffective marketing and put relationships first-then reap
the long-term, high-quality growth that follows!
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-Fortune 500 CEO who was at an open-bar event with the
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"This book is the greatest business book in the world, besides
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one in return