Unselling: The New Customer Experience

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

Unselling: The New Customer Experience

by Alison Kramer, Scott Stratten

Wiley | September 29, 2014 | Hardcover

Not yet rated | write a review

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

Format: Hardcover

Dimensions: 240 pages, 9.3 × 6.4 × 0.95 in

Published: September 29, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118943007

ISBN - 13: 9781118943007

Found in: Sales and Selling

save 37%

  • In stock online

$19.80  ea

Online Price

$30.00 List Price

or, Used from $15.82

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

Unselling: The New Customer Experience

by Alison Kramer, Scott Stratten

Format: Hardcover

Dimensions: 240 pages, 9.3 × 6.4 × 0.95 in

Published: September 29, 2014

Publisher: Wiley

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1118943007

ISBN - 13: 9781118943007

From the Publisher

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.

From the Jacket

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart