Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and…

by Abie Reifer, David Loshin

Elsevier Science | November 22, 2013 | Kobo Edition (eBook)

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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

Format: Kobo Edition (eBook)

Published: November 22, 2013

Publisher: Elsevier Science

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0124115136

ISBN - 13: 9780124115132

Found in: Customer Service

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Using Information to Develop a Culture of Customer Centricity: Customer Centricity, Analytics, and…

by Abie Reifer, David Loshin

Format: Kobo Edition (eBook)

Published: November 22, 2013

Publisher: Elsevier Science

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0124115136

ISBN - 13: 9780124115132

From the Publisher

Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.

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