An accessible discussion of ways to achieve a
Venture capitalist, entrepreneur, engineer, and philosopher Tom
Rand explains why climate disruption might just be our very own pot
of hot water. Are we the frog paralyzed in our inaction? In a
highly readable account, Rand looks to contemporary psychology,
economics, business, and finance to explain our stasis in the face
of one of the most fundamental problems of our time. Rand''s
account doesn''t just point fingers at the bad guys, but goes
deeper - to our motivations, institutional lethargy, and deeply
buried assumptions about market economics.
Waking the Frog is as much about solutions as it is an account
of our present paralysis. Our ingenuity, technology, capital, and
policy can work together to turn down the heat and at the same time
enable the largest economic opportunity of the 21st century.