Dimensions: 240 Pages, 5.91 × 8.66 × 0.79 in
Published: April 1, 2014
Publisher: ECW Press
The following ISBNs are associated with this title:
ISBN - 10: 177041181X
ISBN - 13: 9781770411814
From the Publisher
An accessible discussion of ways to achieve a sustainable future Venture capitalist, entrepreneur, engineer, and philosopher Tom Rand explains why climate disruption might just be our very own pot of hot water. Are we the frog paralyzed in our inaction? In a highly readable account, Rand looks to contemporary psychology, economics, business, and finance to explain our stasis in the face of one of the most fundamental problems of our time. Rand''s account doesn''t just point fingers at the bad guys, but goes deeper - to our motivations, institutional lethargy, and deeply buried assumptions about market economics. Waking the Frog is as much about solutions as it is an account of our present paralysis. Our ingenuity, technology, capital, and policy can work together to turn down the heat and at the same time enable the largest economic opportunity of the 21st century.
About the Author
Tom Rand is managing partner of the privately backed MaRS Cleantech Fund, and senior advisor to the MaRS Discovery District. Tom was a successful entrepreneur in the global telecommunications sector, and now focuses his efforts on carbon mitigation as a venture capitalist, author, and speaker. His first book, Kick the Fossil Fuel Habit, was shortlisted for the White Pine non-fiction award in 2012. He lives in Toronto, Ontario.