What Chinese Want: Culture, Communism, And China's Modern Consumer

Kobo eBook available

read instantly on your Kobo or tablet.

buy the ebook now

What Chinese Want: Culture, Communism, And China's Modern Consumer

by Tom Doctoroff

St. Martin's Press | September 24, 2013 | Trade Paperback |

Not yet rated | write a review

Today, most Americans take for granted that China will be the next global superpower. But despite the nation''s growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson''s (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs-or anyone else who wants to know what makes the Chinese tick. From the new generation''s embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government''s hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

Format: Trade Paperback

Dimensions: 272 Pages, 6.3 × 8.66 × 0.39 in

Published: September 24, 2013

Publisher: St. Martin's Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137278358

ISBN - 13: 9781137278357

save
28%

In Stock Hurry, only 0 left! Not yet released

$14.06  ea

Online Price

$18.50 List Price

or, Used from $9.24

eGift this item

Give this item in the form of an eGift Card.

+ what is this?

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Downloads instantly to your kobo or other ereading device. See details

All available formats:

Check store inventory (prices may vary)

Reviews

– More About This Product –

What Chinese Want: Culture, Communism, And China's Modern Consumer

by Tom Doctoroff

Format: Trade Paperback

Dimensions: 272 Pages, 6.3 × 8.66 × 0.39 in

Published: September 24, 2013

Publisher: St. Martin's Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137278358

ISBN - 13: 9781137278357

Table of Contents

PART I: PROLOGUE The Objectives of ''What Chinese Want'' Modern Middle Kingdom: Old Pipes, New Palace PART II: CHINESE SOCIETY Family and Country and Me: Chinese Society China''s Middle Class and Communist Party The Long, Long March: Civil Society in China Life in the Shanghai''s Lanes: A Community Affair A Day at the Shanghai Zoo: Families in Action Christmas in China Ritualistic Observation Tycoon Tang Jun''s Lost ''face'': A Chinese Business Tragedy Sex in China: Prudence and Prurience PART III: DOING BUSINESS IN CHINA Always and Anta: Chinese Business The Rise of Chinese Brands: Not Anytime Soon Brand Management in China: Three Golden Rules Chinese ''Recession'' Tactics: How Marketers can Win during a Downturn The Chinese Boardroom: Face and Fear Managing China: Stimulating Creativity in a Sea of Convention Winning Designs: Standing out to fit in Digital China: Liberated Consumers, Constricted Corporations E-Commerce in China: Patriarchic Benevolence Illegal DVDs: Why Piracy is here to Stay The Business of Advertising in China: Incremental Progress, no Breakthrough PART IV: THE NEW, OLD CHINESE CONSUMER Never the Twain shall Meet: Chinese Consumers The New Middle Class: Constants and Variables China''s Lower-tier Cities: Brighter Eyes, Bigger Markets China''s Booming Luxury Market: Goldmine or Landmine? Car Crazy China: Where Anxiety and Egos Collide The Senior Market: Gray Today, Golden Tomorrow Ambivalent Tiger Moms: When in Rome . . . Young Digital Lives The Chinese an
read more read less

From the Publisher

Today, most Americans take for granted that China will be the next global superpower. But despite the nation''s growing influence, the average Chinese person is still a mystery to most of us-or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson''s (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs-or anyone else who wants to know what makes the Chinese tick. From the new generation''s embrace of Christmas to the middle-class fixation with luxury brands; from the exploding senior demographic to what the Internet means for the government''s hold on power, Doctoroff pulls back the curtain to reveal a complex and nuanced picture of a facinating people whose lives are becoming ever more entwined with our own.

About the Author

Tom Doctoroff is the North Asia Area Director and Greater China CEO for J. Walter Thompson (JWT), the author of Billions, and a leading authority on marketing in China and Chinese consumer culture. He has appeared regularly on CNBC, NBC, Bloomberg, and National Public Radio and has been featured in the Financial Times, Business Week, The Wall Street Journal and The New York Times among others. He is also a columnist for the China Economic Review and the Chinese magazine Global Entrepreneur. Doctoroff is the recipient of the Magnolia Government Award, the highest honor given by the Shanghai municipal government to expatriates, and was selected to be an official torchbearer for the Beijing 2008 Olympics.

Editorial Reviews

"With insight and energy, Doctoroff…takes on the daunting task of explaining the Chinese character… This in-depth, lively précis of modern-day China is an invaluable guide to anyone hoping to do business in the fast-growing Eastern market." - Publishers Weekly "A primer on Chinese consumers [with] each paragraph delivering a takeaway pearl of wisdom… A no-nonsense book by an enlightened capitalist." - Kirkus Reviews ''Gaining familiarity with China''s basic philosophies and culture will help businesspeople create new opportunities, offer competitive advantages, and avoid pitfalls. Doctoroff offers his readers practical advice as well as examples of successful marketing campaigns in China…An essential read." - Library Journal "Do not go to China—with your product, your ideas, or yourself—without reading this book. Tom Doctoroff is a triple value interpreter; marketer, historian, and philosopher of all things China." - Charlotte Beers, former Chairman Ogilvy, J. Walter Thompson, and author of I''d Rather Be in Charge "It takes decades for outsiders to begin to understand how China really works. In his latest book, Tom has distilled a career worth of professional and personal reflections into a potent cocktail of insights. This book is a must-read shortcut for any guest working in China trying to make sense of the overwhelming complexity and depth of China''s consumer landscape." - Alan Jope, President, Unilever, North Asia "Tom Doctoroff
read more read less
Item not added

This item is not available to order at this time.

See used copies from 00.00
  • My Gift List
  • My Wish List
  • Shopping Cart