What Shall I Wear

by Claire Mccardell

Overlook Press | November 27, 2012 | Hardcover

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The revolutionary fashion designer credited with originating the "The American Look," Claire McCardell designed for the emerging active lifestyle of women in the 1940s and 50s. She was the originator of mix-and-match separates, pedal-pushers, bareback summer dresses, strapless swimsuits, and feminine denim fashion, and started the trend for ballet flats-a signature Audrey Hepburn look-as a wartime leather-rationing measure. McCardell's fashions were taken up by working women and high society alike. There are wonderful photographs from the period of clotheshorses Slim Keith, Babe Paley, and C. Z. Guest looking impossibly chic in McCardell fashions for their leisure-time activities.

First published in 1956, What Shall I Wear? is a distillation of McCardell's democratic fashion philosophy and a practical guide to looking effortlessly stylish, without enslavement to expensive and confining Parisian designs. A retro treat full of charming illustrations, instructions for sewing some of her classic designs, and still-solid advice including the designer's "McCardellisms," What Shall I Wear? is a tribute to the American spirit in fashion, carried on today by such designers as Marc Jacobs, Isaac Mizrahi, Donna Karan, and Michael Kors.

Format: Hardcover

Dimensions: 208 pages, 9.5 × 6.5 × 0.75 in

Published: November 27, 2012

Publisher: Overlook Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1585679704

ISBN - 13: 9781585679706

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– More About This Product –

What Shall I Wear

by Claire Mccardell

Format: Hardcover

Dimensions: 208 pages, 9.5 × 6.5 × 0.75 in

Published: November 27, 2012

Publisher: Overlook Press

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1585679704

ISBN - 13: 9781585679706

From the Publisher

The revolutionary fashion designer credited with originating the "The American Look," Claire McCardell designed for the emerging active lifestyle of women in the 1940s and 50s. She was the originator of mix-and-match separates, pedal-pushers, bareback summer dresses, strapless swimsuits, and feminine denim fashion, and started the trend for ballet flats-a signature Audrey Hepburn look-as a wartime leather-rationing measure. McCardell's fashions were taken up by working women and high society alike. There are wonderful photographs from the period of clotheshorses Slim Keith, Babe Paley, and C. Z. Guest looking impossibly chic in McCardell fashions for their leisure-time activities.

First published in 1956, What Shall I Wear? is a distillation of McCardell's democratic fashion philosophy and a practical guide to looking effortlessly stylish, without enslavement to expensive and confining Parisian designs. A retro treat full of charming illustrations, instructions for sewing some of her classic designs, and still-solid advice including the designer's "McCardellisms," What Shall I Wear? is a tribute to the American spirit in fashion, carried on today by such designers as Marc Jacobs, Isaac Mizrahi, Donna Karan, and Michael Kors.

About the Author

Claire McCardell (1905?1958) pioneered a style of clothing both casual and chic. In 1990, Life magazine named her one of the "100 Most Important Americans of the Twentieth Century." She attended Parsons, learning to construct clothing by taking apart Vionnet samples. As head designer of Townley Frocks, she was one of the first American designers to have name recognition, as the company began to sell its fashions branded as Claire McCardell Clothes by Townley. Her work is in museums across the country and has been the subject of retrospectives at the Smithsonian and the Fashion Institute of Technology.

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