Wine Marketing & Sales: Success Strategies for a Saturated Market

by Wagner, Paul

The Wine Appreciation Guild | March 1, 2007 | Kobo Edition (eBook)

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Long overdue this comprehensive text provides an indepth hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant this new work covers the total range of the wine marketing profession from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business it's essential to a rounded college marketing curriculum and necessary and accessible for winery owners and staff who lack formal marketing training. Serious wine enthusiasts or anyone who has ever dreamed of owning a winery will encounter information never before published; and for dispirited wine marketers everywhere who feel like they're herding alligators this is a book that should give them plenty of ideas about how to navigate the wine-market swamp and drive them to your brand.

Format: Kobo Edition (eBook)

Published: March 1, 2007

Publisher: The Wine Appreciation Guild

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1934259349

ISBN - 13: 9781934259344

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Wine Marketing & Sales: Success Strategies for a Saturated Market

by Wagner, Paul

Format: Kobo Edition (eBook)

Published: March 1, 2007

Publisher: The Wine Appreciation Guild

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1934259349

ISBN - 13: 9781934259344

From the Publisher

Long overdue this comprehensive text provides an indepth hands-on approach to wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant this new work covers the total range of the wine marketing profession from the initial theoretical concepts to the detailed tactical steps for every marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business it's essential to a rounded college marketing curriculum and necessary and accessible for winery owners and staff who lack formal marketing training. Serious wine enthusiasts or anyone who has ever dreamed of owning a winery will encounter information never before published; and for dispirited wine marketers everywhere who feel like they're herding alligators this is a book that should give them plenty of ideas about how to navigate the wine-market swamp and drive them to your brand.
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