Winning Telco Customers Using Marketing Databases

by Mattison

Artech House Publishers | October 12, 1999 | Hardcover |

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With telecommunications competition becoming more intense everyday, it''s clear that the telcos with the most effective marketing programs will win market share. Here''s the book that shows you how to develop a competitive marketing process and utilize the latest strategies in database marketing to capture and keep the best and most profitable customers.

Format: Hardcover

Dimensions: 338 Pages, 5.91 × 9.06 × 0.79 in

Published: October 12, 1999

Publisher: Artech House Publishers

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1580530362

ISBN - 13: 9781580530361

Found in: Telecommunications, Telemarketing

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Winning Telco Customers Using Marketing Databases

Winning Telco Customers Using Marketing Databases

by Mattison

Format: Hardcover

Dimensions: 338 Pages, 5.91 × 9.06 × 0.79 in

Published: October 12, 1999

Publisher: Artech House Publishers

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1580530362

ISBN - 13: 9781580530361

From the Publisher

With telecommunications competition becoming more intense everyday, it''s clear that the telcos with the most effective marketing programs will win market share. Here''s the book that shows you how to develop a competitive marketing process and utilize the latest strategies in database marketing to capture and keep the best and most profitable customers.
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