Praise for Hagley's PR Cases: Writing Winning
Students who follow the detailed formula provided in this text
will certainly come away knowing how to write a winning public
relations plan. It is supplemented by a rich array of examples and
engaging real-world exercises that bring the guidance to
Manager, Communications & Public Affairs, Global
Manufacturing & Logistics, Eastman Kodak Company
Past Chair and Senior Judge, Silver Anvil Awards Program, Public
Relations Society of America
I highly recommend this book. . . .Tom Hagley is reaching out.
. .to campuses around the country, to new generations of writers
who will learn to practice the [public relations] profession with a
new paradigm of precision that judges of the profession's
prestigious competitions will applaud and that clients and
employers will welcome with respect.
Glen T. Cameron, Ph.D.
Maxine Wilson Gregory Chair in Journalism Research, University of
Missouri School of Journalism
Whether you are a seasoned PR professional, or just starting
out, this book provides valuable insights that teach and refresh
the essential planning skills.
Executive Vice President, General Manager Portland Office,
Through his masterful teaching, Tom Hagley has been bringing
his years of 'real world' public relations experience into the
classroom for students fortunate to have him as their professor.
With the publication of his Writing Winning Proposals,
Hagley's expertise will benefit thousands of students beyond his
classrooms as well as professionals wanting to sharpen their
Lynne M. Sallot, Ph.D., APR, Fellow
Associate Professor, Grady College of Journalism and Mass
Communication, University of Georgia
Ask 10 practitioners from 10 different agencies their
definition of a goal, objective, and strategythe fundamental
components of a PR planand you are likely to get 10 different
answers. PR Cases: Writing Winning Proposals provides a
great framework for consistency that should be a great benefit to
any aspiring public relations professional.
Senior Vice President/General Manager, Weber Shandwick
Tom Hagley provides a tremendous foundation for future public
relations practitioners by focusing campaign planning on the goals
of the client organization. He does a superb job of linking public
relations practice to the interests of CEOs and others trained in
management and marketing.
Jim Van Leuven, Ph.D., APR
Professor and Endowed Chair in Public Relations, University of
Oregon School of Journalism and Communication