When societies worry about media effects, why do they focus so much
on young people? Is advertising to blame for binge drinking? Do
films and video games inspire school shootings? Tackling these
kinds of questions, Youth and Media explains why young people are
at the centre of how we understand the media.
Exploring key issues in politics, technology, celebrity,
advertising, gender and globalization, Andy Ruddock offers a
fascinating introduction to how media define the identities and
social imaginations of young people. The result is a systematic
guide to how the notion of media influence 'works' when daily life
compels young people to act out their relationships through media
content and technologies.
Complete with helpful chapter guides, summaries and lively case
studies drawn from a truly global context, Youth and Media is an
engaging and accessible introduction to how the media shape our
lives. This book is ideal for students of media studies,
communication studies and sociology.