Dimensions: 336 pages, 9.3 × 6.4 × 1.2 in
Published: October 5, 2010
Publisher: Penguin Publishing Group
The following ISBNs are associated with this title:
ISBN - 10: 1594487715
ISBN - 13: 9781594487712
About the Book
Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.
Read from the Book
Table of Contents Title Page Copyright Page Dedication Introduction I. - THE ADJACENT POSSIBLE II. - LIQUID NETWORKS III. - THE SLOW HUNCH IV. - SERENDIPITY V. - ERROR VI. - EXAPTATION VII. - PLATFORMS Conclusion Acknowledgements Notes and Further Reading Bibliography Index ALSO BY STEVEN JOHNSON Interface Culture: How New Technology Transforms the Way We Create and Communicate Emergence: The Connected Lives of Ants, Brains, Cities, and Software Mind Wide Open: Your Brain and the Neuroscience of Everyday Life Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter The Ghost Map: The Story of London’s Most Terrifying Epidemic—and How It Changed Science, Cities, and the Modern World The Invention of Air: A Story of Science, Faith, Revolution, and the Birth of America Published by the Penguin Group Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA • Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada (a division of Pearson Penguin Canada Inc.) • Penguin Books Ltd, 80 Strand, London WC2R 0RL, England • Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) • Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) • Penguin Books India
From the Publisher
The printing press, the pencil, the flush toilet, the battery—these are all great ideas. But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson’s answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out applicable approaches and commonalities that seem to appear at moments of originality. Where Good Ideas Come From
gives us both an important new understanding of the history of innovation and a set of useful strategies for cultivating our own creative breakthroughs.
Steven Johnson''s newest book, Future Perfect
, is now available from Riverhead Books.
About the Author
Steven Johnson is the author of seven bestsellers, including Where Good Ideas Come From, The Invention of Air, The Ghost Map, and Everything Bad Is Good for You, and is the editor of the anthology The Innovator’s Cookbook. He is the founder of a variety of influential websites—most recently, outside.in—and writes for Time, Wired, The New York Times, and The Wall Street Journal. He lives in Marin County, California, with his wife and three sons.