Active Storytelling: Using Video News Releases for PR Professionals

by Brian Solis, Deirdre K. Breakenridge

Pearson Education | December 15, 2009 | Kobo Edition (eBook)

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This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!

 

Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.

Format: Kobo Edition (eBook)

Published: December 15, 2009

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377655

ISBN - 13: 9780131377653

Found in: Public Relations

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– More About This Product –

Active Storytelling: Using Video News Releases for PR Professionals

by Brian Solis, Deirdre K. Breakenridge

Format: Kobo Edition (eBook)

Published: December 15, 2009

Publisher: Pearson Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0131377655

ISBN - 13: 9780131377653

From the Publisher

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

 

Powerful new “VNR 2.0” techniques that cut through clutter and deliver your message the way your audience wants to experience it!

 

Social media is ushering in an emerging era of multimedia storytelling. Dubbed the “Video News Release (VNR) redux,” or “VNR 2.0,” PR professionals can now tell stories through video much easier than ever. Ready or not, it’s time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.