Consumer Behaviour: Perspectives, Findings and Explanations

by John O'Shaughnessy

Palgrave Macmillan | January 15, 2013 | Trade Paperback

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A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

Format: Trade Paperback

Dimensions: 536 pages, 10.78 × 6.33 × 0.8 in

Published: January 15, 2013

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137003766

ISBN - 13: 9781137003768

Found in: Consumer Behaviour

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Consumer Behaviour: Perspectives, Findings and Explanations

by John O'Shaughnessy

Format: Trade Paperback

Dimensions: 536 pages, 10.78 × 6.33 × 0.8 in

Published: January 15, 2013

Publisher: Palgrave Macmillan

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1137003766

ISBN - 13: 9781137003768

From the Publisher

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.