Format: Trade Paperback
Dimensions: 352 pages, 9.69 × 6.73 × 0.75 in
Published: May 15, 2000
Publisher: Oxford University Press
The following ISBNs are associated with this title:
ISBN - 10: 0198742770
ISBN - 13: 9780198742777
About the Book
This book brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today's world. From the corporate conglomeration of today's media giants to the effects of advertising on politics, society, and the individual, this< br> collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism.
Table of Contents
Part One: Human Need and the Commercial Imperative Section Introduction 1. Sut Jhally: Advertising at the Edge of the Apocalypse 2. Marshall McLuhan: American Advertising 3. Neil Postman: The Media Ecology of the Free Market Part Two: Conglomeration, Synergy and Global Media Section Introduction 4. Robert McChesney: The Global Media Giants 5. Anthony Smith: Global Ethics in the Age of Behemoths 6. Craig Allen: Sold American: US News Consultants and News Issues Abroad 7. Matthew McAllister: From Flick to Flack: The Increased Emphasis on Marketing by Media Entertainment Corporations Part Three: Advertising and Culture Section Introduction 8. Nancy Morris: US voices on UK Radio 9. Lance Strate: Intoxicating Consumptions: The Case of Beer Commercials 10. Robin Andersen: Road to Ruin: The Cultural Mythology of SUV''s 11. Katherine Fry: Starbucks Coffee: Cultivating and Selling the Postmodern Brew 12. Dan Weisberg: Scalable Hype: Old Persuasions for New Technology Part Four: Commercial ''Diversity''? Section Introduction 13. Delicia Harvey and Lance Strate: Image Culture and the Supermodel 14. Robert M. Entman and Constance L. Book: Light Makes Right: Skin Colour and Racial Hierarchy in Televison Advertising 15. Lauren Tucker: Talking Back to Calvin Klein: Youthful ''Targets'' Confront their Commercial Image Part Five: Politics, Citizenship, and Fragmentation Section Introduction 16. Joseph Turow: Segmenting, Signalling, and Tailoring: Probing the Dark Side of Target Marketing 17.
From the Publisher
Intense commercialism has been a perennial hallmark of the mass media ever since its inception and throughout the twentieth century the techniques and strategies of the dominant players in the world of media and advertising have become increasingly sophisticated, with the development of
multinational media corporations and electronic media opportunities. Developments have been so rapid that scholars are only now beginning to come to terms with the full impact of media commercialization as a global phenomenon cutting across traditional cultural, economic, and social boundaries.
Critical Studies in Media Commercialism brings together an impressive collection of essays that explore the growing complexity, range, and reach of media commercialism in today''s world. From the corporate conglomeration of today''s media giants to the effects of advertising on politics, society, and
the individual, this collection provides a comprehensive and insightful critique of both the impact and the limits of media commercialism in the modern world.
About the Author
Robin Andersen is Associate Professor in the Department of Communication and Media Studies and Director of the Peace and Justice Program at Fordham University. She is the author of Consumer Culture and TV Programming, and her numerous articles appear in books and scholarly journals such as The
Media Reader, Journalism and Popular Culture, and The Humanist. Her current research is focused on the environmental impact of consumer culture.
Lance Strate is Associate Professor and Chair of Fordham University''s Department of Communication and Media Studies. He is the editor (with Ron Jacobson and Stephanie B. Gibson) of Communication and Cyberspace and is currently working on a books entitled Understanding Media Ecology and The Legacy of
McLuhan (with Edward Wachtel). He is Supervisory Editor of the Media Ecology Book Series and founding President of the Media Ecology Association.
''... an extremely comprehensive and versatile presentation of the subject. ... must be highly praised for providing the reader with a very wide spectrum of critical approaches to media commercialism from a range of reputed scholars and practitioners in the area of media and communication.'' The
International Journal of Media Management