Dimensions: 336 pages, 8.52 × 5.82 × 1.28 in
Published: March 26, 2013
Publisher: Random House of Canada
The following ISBNs are associated with this title:
ISBN - 10: 0307361136
ISBN - 13: 9780307361134
From the Publisher
The four principles that can help us to overcome our brains'' natural biases to make better, more informed decisions--in our lives, careers, families and organizations.
In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers.
When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn''t correct it, just as knowing that you are nearsighted doesn''t help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.
About the Author
CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University''s Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. They are the bestselling authors of Made to Stick and Switch.
“Excellent tips for improving your decisions and a neat four-stage conceptual formula.... Books about decision-making are common these days. But the Heath brothers have a winner with their outline of the four villains of decision-making and their many practical solutions, informed not only by behavioural economics studies but also examples of successful and unsuccessful decision makers.”
—Harvey Schachter, The Globe and Mail
“An important reference on strategic decision making... . Decisive is an important resource for strategic decision articulation and action. The book will be helpful for a wide audience of institutional planners, decision-makers, senior managers and the government sector. The presentation is brief and easy to comprehend.”
“As they did in Switch, they do again with the daunting task of decision-making. The Heath brothers have expertly explored the topic at length and broken it down into small action steps that anyone grappling with a big decision will benefit from.... Along the way there are great anecdotes.”