Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

by Steve Forbes, Zack O'Malley Greenburg

Penguin Publishing Group | March 17, 2011 | Kobo Edition (eBook)

Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office is rated 3 out of 5 by 1.
"I'm not a businessman-I'm a business, man."
--Jay-Z

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.

You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.

But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s.

Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.
He also includes new information on Jay-Z's various business dealings, such as:

*The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.
*The Jay-Z branded Jeep that was scrapped just before going into production.
*The real story behind his association with Armand de Brignac champagne.
*The financial ramifications of his marriage to Beyonce.

Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.

Format: Kobo Edition (eBook)

Published: March 17, 2011

Publisher: Penguin Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1101476079

ISBN - 13: 9781101476079

Found in: Biography and Memoir

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Reviews

Rated 3 out of 5 by from A rags to riches story I am a Jay-Z fan. His book "Decoded" has been on my 'to read' list for moons. This book was on sale on line and so I picked it up first. What an interesting read. Apparently Jay elected not to participate/cooperate with this bio because there was no money in it for him (which we come to learn is very much his strategy in all things business/promotion). That said, this author related a narrative about Jay-Z in a very even hand, fair (as far as ups/downs) and with good insight. I'm impressed by Jay's business savy, and his rags to riches american dream come true. A worthwhile read for any fan. I have more respect for him now than ever.
Date published: 2013-01-31

– More About This Product –

Empire State of Mind: How Jay-Z Went from Street Corner to Corner Office

by Steve Forbes, Zack O'Malley Greenburg

Format: Kobo Edition (eBook)

Published: March 17, 2011

Publisher: Penguin Publishing Group

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1101476079

ISBN - 13: 9781101476079

From the Publisher

"I'm not a businessman-I'm a business, man."
--Jay-Z

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.

You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40 Club. He'll profit at every turn of your day.

But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s.

Empire State of Mind tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.
He also includes new information on Jay-Z's various business dealings, such as:

*The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.
*The Jay-Z branded Jeep that was scrapped just before going into production.
*The real story behind his association with Armand de Brignac champagne.
*The financial ramifications of his marriage to Beyonce.

Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.