Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get…

by Herman Holtz, Holtz

Wiley | September 16, 1988 | Hardcover

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This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

Format: Hardcover

Dimensions: 238 pages, 9.57 × 6.42 × 0.91 in

Published: September 16, 1988

Publisher: Wiley

The following ISBNs are associated with this title:

ISBN - 10: 0471632244

ISBN - 13: 9780471632245

Found in: Advertising and Promotion, Commerce

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– More About This Product –

Great Promo Pieces: Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get…

by Herman Holtz, Holtz

Format: Hardcover

Dimensions: 238 pages, 9.57 × 6.42 × 0.91 in

Published: September 16, 1988

Publisher: Wiley

The following ISBNs are associated with this title:

ISBN - 10: 0471632244

ISBN - 13: 9780471632245

Table of Contents

Everyone Markets.

Writing is the Common Denominator.

The Typical Sales and Promotional Pieces.

The Essentials of Persuasive Writing.

Examples and Exercises: Advertising Copy.

Examples and Exercises: Direct-mail Copy.

Examples and Exercises: Newsletters.

Illustrations.

Editorial and Production Functions.

Modern Technological Methods.

Appendix.

List of Figures.

From the Publisher

This guide shows how to develop sales and promotional pieces in-house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct-mail, and newsletters--with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.

From the Jacket

Everyone Markets.

Writing is the Common Denominator.

The Typical Sales and Promotional Pieces.

The Essentials of Persuasive Writing.

Examples and Exercises: Advertising Copy.

Examples and Exercises: Direct-mail Copy.

Examples and Exercises: Newsletters.

Illustrations.

Editorial and Production Functions.

Modern Technological Methods.

Appendix.

List of Figures.