Guerrilla Publicity: Hundreds Of Sure-fire Tactics To Get Maximum Sales For Minimum Dollars…

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Guerrilla Publicity: Hundreds Of Sure-fire Tactics To Get Maximum Sales For Minimum Dollars…

by Jay Conrad Levinson, Rick Frishman

Adams Media Corporation | September 17, 2008 | Trade Paperback

Guerrilla Publicity: Hundreds Of Sure-fire Tactics To Get Maximum Sales For Minimum Dollars.includes Podcasts, Blogs, An is rated 2.5 out of 5 by 2.

The Internet has not only changed the sheer vastness of services and products available to consumers, but it''s significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today''s top media gurus to show you how to get the word out about your product or business and reach even more buyers—without the cost of a traditional big budget campaign!

Format: Trade Paperback

Dimensions: 352 pages, 9 × 6 × 1 in

Published: September 17, 2008

Publisher: Adams Media Corporation

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1598698451

ISBN - 13: 9781598698459

Found in: Sales and Selling

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Reviews

Rated 1 out of 5 by from Great ... if you don't know the first thing about PR I would not recommend this book for marketing or PR professionals. Not only was the book unhelpful to anyone who knows an ounce about PR, but it repeated itself! At times, I had to think if I had read a certain page, just to look back in the book and see the same point, over and over. Nothing novel here, just a gloss over with no real information.
Date published: 2011-12-03
Rated 4 out of 5 by from Great Resource I benefited greatly from reading this book -- the introductory chapters, especially, help lay the groundwork out for the concept of what it means to create a clear and consistent message for delivery. I was also impressed with the snippets of Guerrilla Intelligence, Guerrilla Tactics and Guerrilla Tales blocks of text scattered throughout each of the chapters. They either nicely summed up or offered specific and concrete examples related to the points being addressed in the main text.
Date published: 2008-08-23

– More About This Product –

Guerrilla Publicity: Hundreds Of Sure-fire Tactics To Get Maximum Sales For Minimum Dollars…

by Jay Conrad Levinson, Rick Frishman

Format: Trade Paperback

Dimensions: 352 pages, 9 × 6 × 1 in

Published: September 17, 2008

Publisher: Adams Media Corporation

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1598698451

ISBN - 13: 9781598698459

About the Book

The Internet has not only changed the sheer vastness of services and products available to consumers, but itas significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time - and at a fraction of the cost. Completely updated and revised, this book uses the expertise of todayas top media gurus to show you how to get the word out about your product or business and reach even more buyers - without the cost of a traditional big budget campaign!

From the Publisher

The Internet has not only changed the sheer vastness of services and products available to consumers, but it''s significantly changed the way businesses communicate with their buyers. The good news is that new technology makes it easier for businesses to get the right product to the right customer at the right time—and at a fraction of the cost. Completely updated and revised, this book uses the expertise of today''s top media gurus to show you how to get the word out about your product or business and reach even more buyers—without the cost of a traditional big budget campaign!

About the Author

He is the author of more than a dozen books in the Guerrilla Marketing series. A former vice president & creative director at J. Walter Thompson Advertising & Leo Burnett Advertising, he is chairman of Guerrilla Marketing International, a consulting firm serving large & small businesses worldwide. He lives San Rafael, California.