Don't just make money…make a difference.
As a social entrepreneur, you can build a business that changesthe world. But you will face some unique challenges. This book willprepare you for them.
Packed with advice, inspiration and real-life stories, it willhelp you:
- Define what you want to do and why you want to do it
- Find the right kind of funding
- Build a brand that makes you unique
- Find a team as motivated and inspired as you are
- Measure the impact you're having
How to be a Social Entrepreneur is the only socialenterprise start-up guide you'll ever need.
"This is the seminal book on social enterprise"
—Martin Murphy, Network 2012
"An essential read for any aspiring or existing socialentrepreneur. Full of practical examples of real life socialenterprise scenarios and written in Robert's usual uncomplicatedformat"
—Marc Davies, Wales Co-operative Centre Limited,walescoop.com
"Social enterprises need social entrepreneurs. This book willhelp you decide is you've got what it takes to be one"
—Peter Couchman, Chief Executive, Plunkett Foundation,plunkett.co.uk
"This very practical book will guide you as to what it takes tobe a social entrepreneur. Enjoy it and then do it!"
—Lord Andrew Mawson OBE, author of The SocialEntrepreneur: Making Communities Work,amawsonpartnerships.com
"I was genuinely impressed by how comprehensive it is!"
—Peter Holbrook, CEO, Social Enterprise Coalition,socialenterprise.org.uk
"A treasure trove filled with practical insight and knowledgethat will give you the edge to start, grow a sustainable andsuccessful social enterprise"
—Stephen Gyasi-Kwaw, CEO/Founder Youth EnhancementInt.Ghana
"I particularly enjoyed the section on sales, which is afundamental topic too often neglected"
—Andy Brady, '3rd Sector Futures', Anglia RuskinUniversity, anglia.ac.uk
Robert Ashton is a leading small business troubleshooter,entertaining small business speaker and the bestselling author ofmany business books including How to Start a Business forEntrepreneurs, Instant Entrepreneur and The Entrepreneur'sBook of Checklists.