In-N-out Burger: A Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules

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In-N-out Burger: A Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules

by Stacy Perman

HARPERCOLLINS PUBLISHERS | March 20, 2009 | Hardcover

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The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead­fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem­iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu­tion that can lay claim to an insanely loyal following.

Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family''s struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink.

This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion.In-N-Out Burgeris a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

Format: Hardcover

Dimensions: 256 pages, 8.6 × 5.88 × 1.2 in

Published: March 20, 2009

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0061346713

ISBN - 13: 9780061346712

Found in: Business and Finance

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– More About This Product –

In-N-out Burger: A Behind-the-Counter Look at the Fast-Food Chain that Breaks All the Rules

by Stacy Perman

Format: Hardcover

Dimensions: 256 pages, 8.6 × 5.88 × 1.2 in

Published: March 20, 2009

Publisher: HARPERCOLLINS PUBLISHERS

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 0061346713

ISBN - 13: 9780061346712

From the Publisher

The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has stead­fastly refused to franchise or be sold. It is a testament to old-fashioned values and rem­iniscent of a simpler time when people, loyalty, and a freshly made, juicy hamburger meant something. Over time, In-N-Out Burger has become nothing less than a cultural institu­tion that can lay claim to an insanely loyal following.

Perman uses her investigative skills to uncover the story of a real American success story. It is not only a tale of a unique and profitable business that exceeds all expectations, but of a family''s struggle to maintain a sustainable pop empire against the industry it helped pioneer, internal tensions, and a bitter lawsuit that threatened to bring the company to the brink.

This is a lesson in a counterintuitive approach to doing business that places quality, customers, and employees over the riches promised by rapid expansion.In-N-Out Burgeris a keenly observed narrative that explores the evolution of a California fad that transformed into an enduring cult of popularity; it is also the story of the conflicted, secretive, and ultimately tragic Snyder family who cooked a billion burgers and hooked a zillion fans. As the story of In-N-Out Burger unfolds, so too does the cultural history of America as influenced and shaped by car culture and fast food.

About the Author

Stacy Perman is an award-winning journalist and author. A former writer and correspondent forBusinessWeekandTime, her work has appeared inLos Angelesmagazine, theLos Angeles Times, theWall Street Journal, and many other publications. Born in Los Angeles, she currently lives in New York.

Editorial Reviews

"The tumultuous history of how one family and the business they fought to control turned the hamburger into the culinary symbol of a century....Told with the same fresh approach that has turned In-N-Out Burger into an American institution, Perman keeps us wanting more." (Tilar J. Mazzeo, author of The Widow Clicquot)