Format: Trade Paperback
Dimensions: 292 pages, 9 × 6 × 0.75 in
Published: February 5, 2008
Publisher: The university of Alberta Press
The following ISBNs are associated with this title:
ISBN - 10: 0888644957
ISBN - 13: 9780888644954
About the Book
With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today's communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.
From the Publisher
With the proliferation of round-the-clock media, communicators have more opportunities than ever to find themselves "in the news." Yet today''s communicators come from diverse backgrounds and are not always equipped to deal with evolving practices and technology. This revised and updated edition of In the News addresses not only traditional communications, but also the onslaught of new media that we experience in our everyday lives. Carney explains current practices and proposes a plan with which to manage media relationships. In the News is ideal for communications students and media relations practitioners in the private, public, and voluntary sectors.
From the Jacket
Are you or your organization going to be in the news? Do you want to be in the media spotlight and do you know how to deal with it? In the News provides an introduction to media relations in Canada, from a practical and philosophical approach. Grounded in the latest research on how to work with media, it explains current media practices and demonstrates how to take a proactive, planned approach to dealing with media. First published in 2002 to wide acclaim from media and academia alike, the second edition is revised and updated containing two new chapters that outline emerging trends in media relations as well as connecting larger issues in media to its role in modern society. William Wray Carney has over 30 years experience in journalism, communication and education. He currently has a communications practice in Regina. What the media said about the first edition of In the News: “In the News covers everything.”—Marketing Magazine “A convincing guide on convincing the media and the public.”—Regina Leader Post “The book fills a major gap—at least in Canada.... This is the stuff you don''t learn unless you go behind the scenes, witness a press scrum or see how a PR flak from a corporation puts a positive spin on a crisis that the public might otherwise think about unfavorably.”—Barry''s Bulletin “In The News is a pleasure to read—for its easy style, its balance between practice and analysis, and for its insights on the media/communicator relationship.”—Kathee Muzin, PR Canada Reviews “[This book] contains lots of practical advice about how to approach reporters, turn events into a news story, navigate difficult interviews, and write grabby press releases. Journalists wanting to know more about the tricks of the trade used in the PR business will also find this interesting.”—Media Magazine, The Canadian Association of Journalists
About the Author
William Wray Carney has a Honors BA in English Literature from Trent University in Peterborough Ontario and studied journalism at Carleton University in Ottawa Ontario. He has over 30 years of experience in media, public relations and education. He has been a sessional instructor at the University of Regina and the University of Alberta and was Adjunct Professor in risk communications at Concordia University College in Edmonton Alberta. His work in public relations was primarily in the public sector in Alberta and Saskatchewan and he is now semiretired from government, maintaining a small private practice in Regina Saskatchewan. He is the author of In the News: The Practice of Media Relations in Canada (University of Alberta Press, 2nd edition 2008.) In 2009, the Canadian Public Relations Society presented the Award of Attainment to Carney ?whose personal activities and/or leadership have gone beyond the call of duty or responsibility to an employer or client and resulted in a pronounced contribution to the status and acceptance of the Public Relations function as a whole.?
"This book, now in its second edition, considers the media from the perspective of a PR practitioner [and] fills a need for a Canadian primer on effective media relations.I felt that Part Two was comparable to a chat with an individual who has through trial and error acquired a high level of expertise in dealing with the media. Indeed, in this section, Carney offers a much straightforward advice in a conversational tone....In the News is written in a direct, unadorned style....In terms of its utility as a course text especially, I would recommend assigning this book in a first or second year PR course. Students can then read the chapters at the rate of one or two per week, with stimulation and role-playing exercises reinforcing the lessons learned. They could then keep In the News as a useful reference, to be consulted when the need arises." Eric Spalding, PRRB, Spring 2009