When it comes to book publicity, the most respected expert in America is Rick Frishman, the president of Planned Television Arts in New York, the oldest and largest book publicity firm in America today. He works with many top editors, agents and publishers, including Simon and Schuster, Random House, Harper Collins, Pocket Books, Penguin Putnam, Morgan James and Hyperion Books. Some of the authors he has worked with include Bill Moyers, Stephen King, Caroline Kennedy, Howard Stern, President Jimmy Carter, Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack Canfield, Alan Dershowitz, Arnold Palmer, David Hancock, and Harvey Mackay. You can see why his Rolodex is nicknamed The Million Dollar Rolodex. Now Rick Frishman opens up his Million Dollar Rolodex and interviews the most recognized people in the world and shares them with the rest of us.