Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World

by Gary Vaynerchuk

Blackstone Audio | April 22, 2014 | Audio Book (CD)

Not yet rated | write a review

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the "right hook"-their next sale or campaign that''s going to knock out the competition. Even companies committed to jabbing-patiently engaging with customers to build the relationships crucial to successful social media campaigns-want to land the punch that will take down their opponent or their customer''s resistance in one blow. Right hooks convert traffic to sales and easily show results-except when they don''t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It''s not just about developing high-quality content but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Format: Audio Book (CD)

Dimensions: 5.7 × 5.2 × 1 in

Published: April 22, 2014

Publisher: Blackstone Audio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1482992655

ISBN - 13: 9781482992656

save 4%

  • Out of stock online

$56.50  ea

$56.50 List Price

This item is eligible for FREE SHIPPING on orders over $25.
See details

Easy, FREE returns. See details

Item can only be shipped in Canada

Downloads instantly to your kobo or other ereading device. See details

Reviews

– More About This Product –

Jab, Jab, Jab, Right Hook: How To Tell Your Story In A Noisy Social World

by Gary Vaynerchuk

Format: Audio Book (CD)

Dimensions: 5.7 × 5.2 × 1 in

Published: April 22, 2014

Publisher: Blackstone Audio

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1482992655

ISBN - 13: 9781482992656

From the Publisher

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.

When managers and marketers outline their social media strategies, they plan for the "right hook"-their next sale or campaign that''s going to knock out the competition. Even companies committed to jabbing-patiently engaging with customers to build the relationships crucial to successful social media campaigns-want to land the punch that will take down their opponent or their customer''s resistance in one blow. Right hooks convert traffic to sales and easily show results-except when they don''t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It''s not just about developing high-quality content but developing high-quality content perfectly adapted to specific social media platforms and mobile devices-content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.