Key Concepts in Public Relations

by Bob Franklin, Elliot Pill, Mr Mike Hogan

Sage Publications | March 5, 2009 | Kobo Edition (eBook)

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“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.”
- Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.”
- Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

  •  Provides a comprehensive, easy-to-use overview to the field.
  • "Covers over 150 central concepts in PR.
  • Paves the way for students to tackle primary texts.
  • Grounds students in both practice and theory.
  • Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Format: Kobo Edition (eBook)

Published: March 5, 2009

Publisher: Sage Publications

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1446200051

ISBN - 13: 9781446200056

Found in: Public Relations

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– More About This Product –

Key Concepts in Public Relations

by Bob Franklin, Elliot Pill, Mr Mike Hogan, Nick Mosdell, Quentin Langley

Format: Kobo Edition (eBook)

Published: March 5, 2009

Publisher: Sage Publications

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1446200051

ISBN - 13: 9781446200056

From the Publisher

“This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also.”
- Robbie Smyth, Griffith College Dublin

“Offers the reader a concise and very readable tour through the many facets of PR… Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you'll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration.”
- Communication Director

The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.

 Key Concepts in Public Relations:

  •  Provides a comprehensive, easy-to-use overview to the field.
  • "Covers over 150 central concepts in PR.
  • Paves the way for students to tackle primary texts.
  • Grounds students in both practice and theory.
  • Takes it further with recommended reading.

Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.