Marketing & Advertising for the Salon

by Henry Gambino

January 1, 1996 | Trade Paperback

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Comprehensive book covering theoretical aspects of advertising and marketing, in addition to how-tos for developing marketing and advertising plans and materials specifically for salons.

Format: Trade Paperback

Dimensions: 368 pages, 8.93 × 5.96 × 0.57 in

Published: January 1, 1996

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1562532626

ISBN - 13: 9781562532628

Found in: Advertising and Promotion

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– More About This Product –

Marketing & Advertising for the Salon

by Henry Gambino

Format: Trade Paperback

Dimensions: 368 pages, 8.93 × 5.96 × 0.57 in

Published: January 1, 1996

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1562532626

ISBN - 13: 9781562532628

From the Publisher

Comprehensive book covering theoretical aspects of advertising and marketing, in addition to how-tos for developing marketing and advertising plans and materials specifically for salons.

From the Jacket

Providing your customers with the highest quality service is but one aspect of making your salon a success. Ensuring that you get the message out about what you have to offer is the other essential part! This comprehensive handbook will help you to do just that. It gives you complete coverage of the theoretical aspects of advertising and marketing, as well as essential how-to information on developing marketing and advertising plans and materials. You''ll quickly become adept in such key areas as pricing, planning, positioning your service, computerization, truth-in-advertising messages, the media, co-op advertising, tie-in promotions, and more. Stocked with plenty of case studies to illustrate effective marketing and advertising strategies in action, this crucial guide can give you a decisive edge over your less marketwise-wise competitors.

From Our Editors

Providing your customers with the highest quality service is but one aspect of making your salon a success. Ensuring that you get the message out about what you have to offer is the other essential part! This comprehensive handbook will help you to do just that. It gives you complete coverage of the theoretical aspects of advertising and marketing, as well as essential how-to information on developing marketing and advertising plans and materials. You'll quickly become adept in such key areas as pricing, planning, positioning your service, computerization, truth-in-advertising messages, the media, co-op advertising, tie-in promotions, and more. Stocked with plenty of case studies to illustrate effective marketing and advertising strategies in action, this crucial guide can give you a decisive edge over your less marketwise-wise competitors.